What makes a title tag earn the click
The title tag is the blue headline of your search result, and the biggest lever you have on click-through for pages that already rank. On our own product, rewriting titles and snippets on pages already on page one or two of Google was one of the biggest wins (the Versely case study covers it). The patterns that work are boring and reliable:
- Main phrase first. If the title gets cut, the part people searched for survives.
- Say what the page is. “Invoice template for freelancers (free, editable)” beats a clever line that needs a second read.
- One qualifier. An audience, a format (template, checklist, calculator) or a differentiator (free, no sign-up). Not all of them.
- Brand at the end, if at all. Google often shows your site name above the title already.
How the generator works
You give a topic and, optionally, a page type, an audience and a brand name. We ask an AI model (Claude Haiku 5.5 from Anthropic) for a dozen titles across different angles, then check every one ourselves: 60 characters or fewer, and an estimated width of 600px or less in 20px Arial. Titles that fail are dropped, and we show you up to eight with their counts. Nothing is saved.
Using the results well
- Pick the two or three that match what the page actually delivers. A title that oversells gets rewritten by Google or bounced by readers.
- Edit freely. The model doesn’t know your product, prices or claims; add the specific detail only you know.
- Paste your favourite into the SERP preview with your description to see it in context.
- For pages that already get impressions, change one title at a time and compare click-through in Search Console after a few weeks.
Honest limits
The model writes plausible titles, not researched ones. It doesn’t see search volumes, your competitors or your Search Console data, and it can repeat itself. Treat the output as a first draft to react to. Pixel widths are estimates; Google’s real cut-off varies by device.