What a good outline does
An outline decides whether a post can rank before a word is written. It sets the order the reader gets answers in, which subtopics are covered, and where the post links to the rest of your site. Most weak posts fail at the outline: a slow intro, headings that don’t match what the searcher wanted, and a generic “Conclusion” at the end.
- Answer first. The first H2 should answer the query directly. Detail and nuance come after.
- Headings that stand alone. Readers scan H2s. “How average-linkage clustering works” tells them something; “The process” doesn’t.
- Match the intent. How-to posts lead with steps. Comparisons lead with the differences. Commercial posts need criteria and a verdict per use case.
- Plan the links. Every post should link to at least a few related pages on your site, with anchor text that says what the target page is about.
How the generator works
You give a keyword, the intent and, optionally, your audience, your product and related keywords. Claude Haiku 5.5 from Anthropic returns a title tag, H1, five to eight H2s with H3s and a note on what each covers, FAQ questions and internal link suggestions. We tell it not to invent statistics (it marks [source needed] instead) or URLs, and we clean the result before you see it. Copy it as Markdown for your editor or brief.
From outline to post
- Search the keyword. If the top results answer a different question than your outline, change the intent.
- Add what only you know: your data, screenshots, a mistake you made. That’s what makes the post worth ranking.
- Check the title with the SERP preview, and after publishing, check the heading structure with the heading checker.
- Planning many posts? Group your keyword list first with the keyword clustering tool so each outline covers one group.