Templates · 25 free
Launch templates you can copy
The posts, emails, listings and checklists founders write for every launch. Each page has the template in a copy button, what to put in each blank, the platform's own limits (like X's 280 characters or the App Store's 30-character subtitle), a filled example, and what to avoid.
About the examples: Paperlark is a fictional product we made up for these examples: an invoice-reminder tool for freelancers that sends polite follow-ups when a client pays late.
Launch posts
- Launch thread for XA copy-paste launch thread for X: hook, problem, demo, how it works, proof, offer and ask, with a filled example and the 280-character rule.
- LinkedIn launch postA LinkedIn launch post template built around a story, a clear who-it's-for line and one ask, with a filled example and LinkedIn's 3,000-character limit.
- Show HN postA Show HN template that follows Hacker News rules: a plain title, a link people can try, and a first comment on why you built it and how it works.
- Maker commentA maker comment template for Product Hunt and other launch boards: who you are, why you built it, what's in it, pricing and a request for feedback.
- Reddit launch postA Reddit launch post template written as a story, not an ad, plus a checklist for subreddit self-promotion rules so your post isn't removed.
Emails
- Launch email to your waitlistA launch email for people who joined your waitlist: one link, one ask, a reason to act now, and the sender rules that keep it out of spam.
- Beta invite emailA beta invite email that sets expectations: what's ready, what's rough, what you need from testers and how to report bugs, with a filled example.
- Pitch to newsletter editorsA short cold email to pitch your launch to newsletter editors: why their readers care, one link, a ready-to-use blurb, and no follow-up spam.
- Onboarding email sequenceA five-email onboarding sequence for new signups: welcome, first win, common blocker, social proof and a check-in, with timing and a filled example.
- Testimonial request emailAn email that asks happy customers for a testimonial with three easy questions, clear permission, and an option to review a draft, with a filled example.
Press and media
- Press releaseA plain press release template for a product launch: headline, dateline, lead, quote, details, availability and boilerplate, with a filled example.
- Press kit checklistEverything a launch press kit needs: logos, screenshots, demo video, fact sheet, founder bios and contact, with sizes that fit launch boards and stores.
- Product one-pagerA one-page product summary for buyers, partners and investors: problem, solution, how it works, proof, pricing and next step, with a filled example.
Product and listing copy
- Directory listing descriptionWrite directory and launch-site listings once: a 60-character tagline, a 160-character short description and a long version, with a filled example.
- App store descriptionFill-in App Store and Google Play listing copy within each store's limits: name, subtitle, promo text, short and full description, keywords.
- Changelog entryA changelog entry template grouped by Added, Changed, Fixed and Removed, written for users rather than commit logs, with a filled example.
- Release notesRelease notes for a notable launch or version: what's new, why it matters, how to use it, upgrade steps and known issues, with a filled example.
- Landing page hero copyHero section copy for a product landing page: headline, subhead, call to action and proof line, with formulas, a filled example and what to avoid.
- Pricing page FAQTen pricing FAQs every SaaS pricing page needs: trials, limits, upgrades, cancellation, refunds, taxes, invoices and data, with filled example answers.
Customer research
- Customer interview scriptA 30-minute customer interview script about past behavior, not opinions: warm-up, story, workarounds, cost and wrap-up, with example questions.
- Feedback surveyA short product feedback survey for new users: seven questions on fit, value, friction and alternatives, with a filled example and how to read the answers.
- Churn and cancellation surveyA cancellation survey that doesn't block cancelling: one required reason, one open question and an optional save offer, with a filled example.
- Case study outlineA case study outline: customer, situation, what they tried, what changed, measured results and a quote, with interview questions and a filled example.
Checklists and process
- Launch week checklistA day-by-day launch week checklist: final checks, launch-day hour plan, follow-ups and the SEO steps that keep traffic coming after the spike.
- Post-launch retroA post-launch retrospective: goals vs results, channel by channel, what worked, what didn't, surprises and next steps, with a filled example.
Planning the whole launch?
Templates are the words. The launch guides are the plan: one per product type, from Chrome extensions to newsletters, with store rules, a 4-week timeline and the SEO steps after launch day.