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Pricing page FAQ template

Pricing FAQs answer the questions that stop people from paying: what happens at the limit, can I cancel, will I be charged when the trial ends. Answer plainly, match your actual billing behavior, and update the page whenever billing changes.

Use it for

  • Launching a pricing page.
  • When support gets the same billing question twice.
  • Before changing plans.

Limits and rules

  • If you sell through app stores or Shopify, billing rules come from the platform; answer according to those (e.g. Shopify requires its own billing).[1]
  • Google no longer shows FAQ rich results in Search (removed in 2026), so write these answers for buyers, not for a search feature.[2]

The template

Copy it, then replace everything in [BRACKETS]. Delete lines that don't apply rather than leaving them vague.

Pricing page FAQ template
1. Is there a free plan or trial?
[YES/NO. WHAT'S INCLUDED. HOW LONG. CARD REQUIRED?]

2. What happens when I hit a limit?
[WHAT STOPS, WHAT KEEPS WORKING, HOW YOU'LL BE NOTIFIED]

3. Can I change plans later?
[UPGRADE/DOWNGRADE TIMING AND PRORATION]

4. How do I cancel?
[WHERE, HOW MANY CLICKS, WHAT HAPPENS TO DATA]

5. Do you offer refunds?
[POLICY IN ONE SENTENCE]

6. Will I be charged when the trial ends?
[EXACTLY WHAT HAPPENS, AND WHETHER YOU EMAIL A REMINDER]

7. Do prices include tax?
[TAX/VAT HANDLING]

8. Can I get an invoice for my company?
[HOW, WHAT FIELDS]

9. Do you have discounts?
[ANNUAL / NONPROFIT / EDUCATION - ONLY REAL ONES]

10. What happens to my data if I leave?
[EXPORT, RETENTION PERIOD, DELETION]

How to fill it in

  1. Trial answer

    Say whether a card is needed and what happens at the end.

  2. Cancel answer

    Give the actual path (Settings -> Billing -> Cancel).

  3. Data answer

    State the retention period you actually use.

Filled example

Fictional example. Paperlark is a fictional product we made up for these examples: an invoice-reminder tool for freelancers that sends polite follow-ups when a client pays late. Names, prices and details are invented to show the template filled in; they aren't a real company or real results.

Example (fictional product)
1. Is there a free plan or trial?
Yes. The free plan covers 3 invoices a month, forever. No card needed.

2. What happens when I hit a limit?
Reminders for your first 3 invoices keep running. New invoices wait until next month or until you upgrade. We email you when you hit the limit.

3. Can I change plans later?
Yes, anytime. Upgrades apply immediately and are prorated; downgrades apply at the next billing date.

4. How do I cancel?
Settings -> Billing -> Cancel. Two clicks. You keep paid features until the end of the period.

5. Do you offer refunds?
Yes, within 14 days of your first payment, no questions asked.

6. Will I be charged when the trial ends?
There's no trial on paid plans; you're charged when you upgrade.

7. Do prices include tax?
Prices exclude tax; VAT or sales tax is added at checkout where required.

8. Can I get an invoice for my company?
Yes. Add your company name and tax ID in Settings -> Billing and every receipt includes them.

9. Do you have discounts?
Annual billing gets two months free.

10. What happens to my data if I leave?
Export everything as CSV anytime. We delete your data 30 days after you close your account.

(Paperlark and these policies are fictional.)

Do

  • Match answers to real billing behavior.
  • Link the FAQ from checkout.
  • Update it when billing changes.
  • Mark it up as a FAQ section in HTML.

Don't

  • Don't hide cancellation.
  • Don't promise refunds your processor setup can't do.
  • Don't list discounts you don't offer.

FAQ

What questions belong on a pricing page?

Trials, limits, plan changes, cancellation, refunds, what happens at trial end, taxes, invoices, discounts and data retention.

Does FAQ schema still produce rich results in Google?

Google stopped showing FAQ rich results in Search in 2026. The answers still help visitors and can be quoted by AI answers.

How many pricing FAQs should I have?

Enough to cover the real billing questions you get. Ten is a practical starting set.

Launch guides that use this template

Sources

  1. Shopify.dev: App Store requirements checklist
  2. Google Search Central: Documentation updates (HowTo and FAQ rich results removed)

Checked . Platforms change their rules; open the source before you rely on a number.

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