Semrush pricing
SEO suite
SEO plan $139/mo, Starter (adds AI tracking) $199, Pro+ $299, Advanced $549. Extra users and toolkits cost more.
Entry: SEO $139/mo
Pricing guides
What SEO and content tools cost in 2026
Prices checked . Plans change, so check the vendor’s own page before you buy.
Six tools people search for by price: Semrush, Ahrefs, Similarweb, SE Ranking, Jasper and Moz. Each page lists every current plan with its monthly and yearly price, the limits and add-ons that move the real bill, the free plan or trial, the refund policy, who each plan fits and what to price it against.
Every figure was read from the vendor's own pricing and help pages on 8 October 2026, in US dollars. Similarweb is the exception: its site is blocked on our network, so we read it through searches restricted to its domain and its Help Center, and its page says so. These pages contain no affiliate links.
The six guides
Ahrefs pricing
SEO suite
Lite $129/mo, Standard $249, Advanced $449 (two months free yearly). Starter $29 for light use; Ahrefs Free for your own sites.
Entry: Lite $129/mo (Starter $29)
Similarweb pricing
Traffic and market data
Competitive Intelligence $125/mo billed yearly ($199 monthly); with SEO and AEO $333 ($399); AI-search-only $99. One seat each.
Entry: Competitive Intelligence $199/mo
SE Ranking pricing
SEO suite
Core $129/mo, Growth $279/mo; 20% off billed yearly. 14-day free trial with no card. AI Search and API are add-ons.
Entry: Core $129/mo
Jasper pricing
AI writing
Pro $69 per seat a month ($59 billed yearly), 7-day trial. Business is custom with a 12-month minimum. No free plan.
Entry: Pro $69/seat/mo
Moz pricing
SEO suite
Standard $99/mo, Medium $179, Large $299 (20% off billed yearly); Starter $49 for one site. Free trial of Medium; no refunds.
Entry: Standard $99/mo (Starter $49)
Prices at a glance
The entry plan on month-to-month billing, the same plan billed yearly (per month), and the terms people ask about first.
- Entry plan
- SEO $139/mo
- Billed yearly
- $117.33/mo
- Free option
- Free plan: 10 reports a day
- Free trial
- 7 days, card needed, exports off
- Refunds
- 7 days, annual plans only
- Entry plan
- Lite $129/mo (Starter $29)
- Billed yearly
- $107.50/mo ($1,290 a year)
- Free option
- Ahrefs Free, for sites you own
- Free trial
- None
- Refunds
- Rarely; monthly plans if unused
- Entry plan
- Competitive Intelligence $199/mo
- Billed yearly
- $125/mo
- Free option
- Free tools, limited results
- Free trial
- 7 days, card needed, 15 actions a day
- Refunds
- None; fees non-refundable
- Entry plan
- Core $129/mo
- Billed yearly
- $103.20/mo
- Free option
- None
- Free trial
- 14 days, no card
- Refunds
- Only if the service wasn't delivered
- Entry plan
- Pro $69/seat/mo
- Billed yearly
- $59/seat/mo
- Free option
- None
- Free trial
- 7 days, card needed
- Refunds
- None
- Entry plan
- Standard $99/mo (Starter $49)
- Billed yearly
- $79/mo
- Free option
- Community account, limited
- Free trial
- Medium plan, card needed, length not stated
- Refunds
- None
| Tool | Entry plan | Billed yearly | Free option | Free trial | Refunds |
|---|---|---|---|---|---|
| Semrush | SEO $139/mo | $117.33/mo | Free plan: 10 reports a day | 7 days, card needed, exports off | 7 days, annual plans only |
| Ahrefs | Lite $129/mo (Starter $29) | $107.50/mo ($1,290 a year) | Ahrefs Free, for sites you own | None | Rarely; monthly plans if unused |
| Similarweb | Competitive Intelligence $199/mo | $125/mo | Free tools, limited results | 7 days, card needed, 15 actions a day | None; fees non-refundable |
| SE Ranking | Core $129/mo | $103.20/mo | None | 14 days, no card | Only if the service wasn't delivered |
| Jasper | Pro $69/seat/mo | $59/seat/mo | None | 7 days, card needed | None |
| Moz | Standard $99/mo (Starter $49) | $79/mo | Community account, limited | Medium plan, card needed, length not stated | None |
The cheapest way to start
Free first: Google Search Console shows real data for your own site, Ahrefs Free covers sites you verify, Semrush’s free plan allows 10 reports a day, and our free SEO tools cover one-off checks. Then the entry plans, cheapest first by month-to-month price. For one small site, the plans sized for it are Moz Standard, SE Ranking Core, Ahrefs Lite and Semrush SEO.
- Month-to-month
- $29
- Billed yearly (per month)
- Monthly only
- What it gets you
- 200 credits a month for most tools; no add-ons or extra users
- Month-to-month
- $49
- Billed yearly (per month)
- Not listed
- What it gets you
- 1 site, 50 tracked keywords, no AI prompts
- Month-to-month
- $69 a seat
- Billed yearly (per month)
- $59 a seat
- What it gets you
- AI writing for one person; not SEO research
- Month-to-month
- $99
- Billed yearly (per month)
- $79
- What it gets you
- 3 sites, 300 keywords, 150 AI prompts checked weekly
- Month-to-month
- $129
- Billed yearly (per month)
- $103.20
- What it gets you
- 2,000 keywords and 100 AI prompts tracked daily; 14-day trial, no card
- Month-to-month
- $129
- Billed yearly (per month)
- $107.50
- What it gets you
- 750 keywords updated weekly, 5 AI prompts, 6 months of history; no trial
- Month-to-month
- $129
- Billed yearly (per month)
- $99
- What it gets you
- AI-answer tracking only: 150 prompts
- Month-to-month
- $139
- Billed yearly (per month)
- $117.33
- What it gets you
- 5 sites, 500 keywords tracked daily; no AI prompts
Similarweb Competitive Intelligence
- Month-to-month
- $199
- Billed yearly (per month)
- $125
- What it gets you
- Competitor traffic across channels, 3 months of history
| Plan | Month-to-month | Billed yearly (per month) | What it gets you |
|---|---|---|---|
| Ahrefs Starter | $29 | Monthly only | 200 credits a month for most tools; no add-ons or extra users |
| Moz Starter | $49 | Not listed | 1 site, 50 tracked keywords, no AI prompts |
| Jasper Pro | $69 a seat | $59 a seat | AI writing for one person; not SEO research |
| Moz Standard | $99 | $79 | 3 sites, 300 keywords, 150 AI prompts checked weekly |
| SE Ranking Core | $129 | $103.20 | 2,000 keywords and 100 AI prompts tracked daily; 14-day trial, no card |
| Ahrefs Lite | $129 | $107.50 | 750 keywords updated weekly, 5 AI prompts, 6 months of history; no trial |
| Similarweb AEO Intelligence | $129 | $99 | AI-answer tracking only: 150 prompts |
| Semrush SEO | $139 | $117.33 | 5 sites, 500 keywords tracked daily; no AI prompts |
| Similarweb Competitive Intelligence | $199 | $125 | Competitor traffic across channels, 3 months of history |
What AI-answer tracking costs
The cheapest suite plan that tracks prompts in ChatGPT-style assistants, how many it tracks, and the cheaper or extra ways each vendor sells prompts. Prompts are counted per day, per platform or per location depending on the vendor, so treat the counts as a rough guide, not a like-for-like.
- Cheapest suite plan with prompts
- Starter, $199/mo ($165.17 billed yearly)
- Prompts tracked
- 50 a day (100 on Pro+, 200 on Advanced)
- How often
- Daily
- Other ways to buy prompts
- Standalone AI Visibility toolkit: $99/mo per domain billed annually, 25 prompts a day
- Cheapest suite plan with prompts
- Lite, $129/mo
- Prompts tracked
- 5 tracked prompts (10 on Standard, 20 on Advanced)
- How often
- Daily
- Other ways to buy prompts
- Prompt-only packages from $50/mo (2,500 checks a month); Brand Radar from $199/mo
- Cheapest suite plan with prompts
- Core, $129/mo ($103.20 billed yearly)
- Prompts tracked
- 100 a day (250 on Growth), across 5 LLMs
- How often
- Daily
- Other ways to buy prompts
- AI Search add-on: +$71.20/mo billed yearly for 200 prompts
- Cheapest suite plan with prompts
- Standard, $99/mo ($79 billed yearly)
- Prompts tracked
- 150 (300 on Medium, 600 on Large), across 4 AI models
- How often
- Weekly
- Other ways to buy prompts
- Extra prompts: $50 per 100
- Cheapest suite plan with prompts
- AEO Intelligence, $129/mo ($99 billed yearly), an AI-only plan
- Prompts tracked
- 150
- How often
- Not stated in what we could read
- Other ways to buy prompts
- Also in the $399/mo plan with SEO ($333 billed yearly)
- Cheapest suite plan with prompts
- Business, custom
- Prompts tracked
- GEO Hub runs cost 10 credits each
- How often
- On demand
- Other ways to buy prompts
- None listed
| Tool | Cheapest suite plan with prompts | Prompts tracked | How often | Other ways to buy prompts |
|---|---|---|---|---|
| Semrush | Starter, $199/mo ($165.17 billed yearly) | 50 a day (100 on Pro+, 200 on Advanced) | Daily | Standalone AI Visibility toolkit: $99/mo per domain billed annually, 25 prompts a day |
| Ahrefs | Lite, $129/mo | 5 tracked prompts (10 on Standard, 20 on Advanced) | Daily | Prompt-only packages from $50/mo (2,500 checks a month); Brand Radar from $199/mo |
| SE Ranking | Core, $129/mo ($103.20 billed yearly) | 100 a day (250 on Growth), across 5 LLMs | Daily | AI Search add-on: +$71.20/mo billed yearly for 200 prompts |
| Moz | Standard, $99/mo ($79 billed yearly) | 150 (300 on Medium, 600 on Large), across 4 AI models | Weekly | Extra prompts: $50 per 100 |
| Similarweb | AEO Intelligence, $129/mo ($99 billed yearly), an AI-only plan | 150 | Not stated in what we could read | Also in the $399/mo plan with SEO ($333 billed yearly) |
| Jasper | Business, custom | GEO Hub runs cost 10 credits each | On demand | None listed |
Autopilot tracks 25 prompts about your own site across ChatGPT, Perplexity, Gemini and Claude as part of its price, and not Google AI Overviews. It isn’t a prompt-research tool; see what it does.
How to read these prices
The plan price is the floor, not the bill
Seats, keywords and AI prompts are where it grows. An extra user costs $45 or more on Semrush, $40 to $100 on Ahrefs, $49 on Moz and from $16 on SE Ranking. Jasper Pro can't add seats at all, and Similarweb's self-serve plans include one.
Yearly is cheaper, but it's one payment, and refunds are rare
Yearly billing takes 14% off Jasper Pro, 16% to 20% off Semrush, Ahrefs, SE Ranking and Moz, and 37% off Similarweb's entry plan. Only Semrush has a refund window (7 days, annual plans only). Ahrefs refunds rarely, SE Ranking only if the service wasn't delivered, and Similarweb, Jasper and Moz don't refund.
Tracking isn't counted the same way
Semrush tracks keywords daily and SE Ranking counts a keyword once per search engine. Ahrefs updates rankings weekly, and Moz checks AI prompts weekly. Compare what you'd really track, and how often, not the headline number.
Trials differ more than prices do
Semrush gives 7 days with exports switched off. SE Ranking gives 14 days with no card. Jasper and Similarweb take a card and bill automatically when the trial ends, and Moz's trial covers one plan only. Ahrefs has no trial, but a permanent free plan for sites you own.
Free options cover more than you'd expect
Google Search Console is free and shows your real clicks, impressions and positions. Ahrefs Free and Semrush's free plan cover your own site and occasional lookups, and our free tools cover one-off checks. Pay when you'd use the data every week.
Free tools that cover part of the job
Single lookups don't need a subscription. Each of these answers one question the paid tools charge for, and each page says what it leaves out.
- Free toolKeyword difficulty checkerDifficulty, searches, CPC and intent for up to 20 keywords. Stands in for a quick lookup in a keyword tool.
- Free toolWebsite traffic checkerEstimated Google organic traffic for any domain, by country. Stands in for a first look at a competitor.
- Free toolSERP checkerLive Google results and the features around them for any keyword.
- Free toolKeyword rank checkerYour position for up to 5 keywords. A spot check, not daily tracking.
- Free toolDomain Rating checkerAhrefs' own DR, free. Different from Moz's Domain Authority.
- Free toolWebsite authority checkerDR, backlinks and rank, popularity and domain age side by side.
- Free toolAI visibility checkerDo ChatGPT, Claude, Perplexity and Gemini name you? One check, not tracking.
- Free toolFree SEO growth planThe searches your site is missing and your first article ideas.
Frequently asked questions
How were these prices checked?
We read each vendor's own pricing page and its help or terms pages on 8 October 2026, from an Indian IP address, and recorded the prices shown in US dollars. Where a page carried its plan data, we checked the visible prices against it. Similarweb's site is blocked on our network, so for it we used searches restricted to its domain and its Help Center, and its page says so.
Why might a vendor's page show a different price?
Vendors change plans, run promotions, show local currency or add tax at checkout, and some show different prices to signed-in customers. Ahrefs, for example, showed its Starter plan as €27 on one page when we read it from India and $29 on its pricing page. We list the price a visitor sees, in dollars. Check the vendor's page before you pay.
Which of these tools is cheapest?
By entry price: Ahrefs Starter at $29 a month (light use, monthly only), Moz Starter at $49 (one site), Jasper Pro at $59 to $69 a seat, then Moz Standard at $99 and Similarweb's AI-search plan at $99 billed yearly. The first full-size suite plans are Ahrefs Lite and SE Ranking Core at $129 and Semrush's SEO plan at $139. Prices alone mislead, because the plans track very different numbers of keywords and prompts.
Do you earn anything if I buy one of these?
Not from these pages. They contain no affiliate links, and our links to the vendors' own pages are marked nofollow. LaunchRanked sells its own products, including Autopilot. Where one fits a reader's problem we say so and label it, and where it doesn't, we leave it out.
Sources
Each vendor’s own pricing page, read on . Every guide lists the other pages it used.
- Semrush: pricing page (opens in a new tab)
- Ahrefs: pricing page (opens in a new tab)
- Similarweb: pricing page (opens in a new tab)
- SE Ranking: pricing page (opens in a new tab)
- Jasper: pricing page (opens in a new tab)
- Moz: pricing page (opens in a new tab)
Similarweb’s site is blocked on our network, so its figures come from searches restricted to similarweb.com and its Help Center; its guide explains how.
Comparing two of them head to head? See all comparisons, or the best SEO tools for startups.