Pricing guide · Traffic and market data
Similarweb pricing in 2026: every plan, what it leaves out, and whether it's worth it
Prices checked . The search results quote Similarweb's prices in US dollars. Plans change, so check Similarweb’s own page before you buy.
Short answer
Similarweb's self-serve plans start at $125 a month billed yearly ($199 month to month) for Competitive Intelligence. The plan that adds SEO and AI-answer tracking is $333 a month billed yearly ($399 monthly), and the one that also adds ad intelligence is $542 ($649 monthly). A separate AI-search plan, AEO Intelligence, is $99 billed yearly ($129 monthly). Each includes one user seat.
There's a 7-day free trial that needs a card and is limited to 15 actions a day. Fees are non-refundable, and business plans are quoted by sales. Similarweb's site is blocked on our network, so read the source note at the foot of the page to see how we got these figures.
Similarweb plans and prices
Prices checked . “Monthly billing” is the month-to-month price; “Billed yearly” is the per-month price when you pay for the year up front.
Competitive Intelligence
- Monthly billing
- $199/mo
- Billed yearly
- $125/moabout $1,500 a year
- 1 user seat
- 3 months of historical data
- Website performance, traffic and engagement, customer demographics
- Marketing channels overview and competitor alerts
Fits: Solo marketers, consultants and founders sizing up competitors across channels.
Competitive Intel & SEO & AEO
Most popular- Monthly billing
- $399/mo
- Billed yearly
- $333/moabout $3,996 a year
- 1 user seat, 6 months of historical data
- Everything in Competitive Intelligence
- SEO Intelligence: organic search overview, keyword research, Rank Tracker, Site Audit, backlinks
- AEO Intelligence: AI brand visibility, 150 tracked prompts, sentiment and citation analysis, AI traffic
Fits: Marketers and SEO managers who want traffic, SEO and AI-answer data in one tool.
Competitive Intel, SEO & AEO & Ads
- Monthly billing
- $649/mo
- Billed yearly
- $542/moabout $6,504 a year
- 1 user seat, 6 months of historical data
- Everything above, plus Ad Intelligence: creative and campaign insights, search and display insights, advertiser demand signals, ad spend
Fits: Teams that also research competitors' paid ads.
AEO Intelligence
AI search only- Monthly billing
- $129/mo
- Billed yearly
- $99/moabout $1,188 a year
- 1 user seat, 3 months of historical data
- 150 tracked prompts
- AI brand visibility, sentiment analysis, citation analysis and AI traffic
Fits: Only tracking how AI assistants mention a brand.
Business and Enterprise
- Monthly billing
- Custom
- Billed yearly
- Not applicable
- Built with Similarweb's sales team
- Adds AI agents, Gen AI visibility, market research and API integration, per Similarweb's help article
Fits: Medium and large organizations.
| Plan | Monthly billing | Billed yearly | What you get | Who it fits |
|---|---|---|---|---|
| Competitive Intelligence | $199/mo | $125/moabout $1,500 a year |
| Solo marketers, consultants and founders sizing up competitors across channels. |
| Competitive Intel & SEO & AEOMost popular | $399/mo | $333/moabout $3,996 a year |
| Marketers and SEO managers who want traffic, SEO and AI-answer data in one tool. |
| Competitive Intel, SEO & AEO & Ads | $649/mo | $542/moabout $6,504 a year |
| Teams that also research competitors' paid ads. |
| AEO IntelligenceAI search only | $129/mo | $99/moabout $1,188 a year |
| Only tracking how AI assistants mention a brand. |
| Business and Enterprise | Custom | Not applicable |
| Medium and large organizations. |
- Each self-serve plan includes one user seat. We couldn't find a price for extra seats in the text we could read.
- Similarweb's pricing text says that to switch from monthly to yearly billing you email its support team.
- Most Similarweb subscriptions include data credits for exports, the API and MCP requests. They renew on the 1st of each month. We couldn't see the allowance per self-serve plan.
What changes the real price
Similarweb lists few add-ons on its self-serve pricing text. These are the ones that affect the bill, and what we couldn't see.
Longer history
Price not shown to us
Web Intelligence lets you add up to 37 months of historical data to a plan. The plans themselves include 3 or 6 months.
Extra user seats
Ask sales
Self-serve plans include one seat. Similarweb's help article says how many users you can add depends on your package, and pending invitations count against your total.
Data credits, API and exports
Included in most plans; amounts vary
Credits are used by data exports, the REST and Batch APIs and MCP requests. Admins can cap each user's monthly use.
Business and Enterprise
Custom
For medium and large organizations. Quoted by Similarweb's sales team.
Free plan, trial, refunds and cancelling
- Free option
- Similarweb has free tools with limited results, among them its Website Traffic Checker, a browser extension and a keyword generator, and a freemium account that students can sign up for. The paid platform has no free plan, only the trial.
- Free trial
- 7 days. A card is required: Similarweb charges it automatically when the trial ends, and you pay nothing if you cancel before. Trial use is limited to 15 actions a day. An email address tied to an existing or deleted Similarweb account can't start another trial, and a trial can't be switched to a different product type once it starts.
- Refunds
- None. As search results quote Similarweb's terms, payment obligations are non-cancelable and fees paid are non-refundable: cancel mid-term and you aren't refunded, and downgrading doesn't earn a cash refund.
- Cancelling
- You can cancel any time in Account Settings (Subscription Information, then Cancel Plan). The plan stays active until the end of the period you've paid for, then ends.
- Billing
- Monthly or yearly. The pricing text says to email support@similarweb.com to switch to yearly billing.
Is Similarweb worth it for a startup or small business?
Our read: Worth it only if you need all-channel traffic estimates for sites you don't own: sizing a market, sales research, investor diligence, or tracking competitors across direct, referral, social and search. For a startup's own SEO it's the wrong first purchase.
Worth paying for if
- You must compare competitors across every channel, not only Google. Ranking-based tools can't see direct, referral or social traffic.
- Several roles (strategy, sales, growth) will use the data. Plan for more than one seat: each self-serve plan includes just one.
- You want AI-answer tracking beside traffic data. The $333 plan adds 150 tracked prompts and SEO tools, and the AEO plan alone is $99 billed yearly.
Skip it, or wait, if
- You want your own traffic. Search Console and your analytics count real visits; Similarweb's number is a model.
- Your competitors are small. Similarweb's help center says it shows no data when a site's latest month is under 5,000 visits.
- You want a safety net. Fees are non-refundable and the trial is capped at 15 actions a day.
What it costs in practice: One person on Competitive Intelligence pays $199 a month, or $1,500 up front for the year ($125 a month). The plan with SEO and AI tracking is $399 a month, or $3,996 for a year billed yearly. A second seat isn't priced in the text we could read.
Cheaper options and alternatives to Similarweb
Free ways to get part of the answer
Our free tools, and a guide where there’s no tool, with what each does and doesn’t replace.
Website traffic checkerFree tool
Covers one question for free: how much search traffic does this site get? Estimated Google organic traffic and top keywords, by country. It can't see direct, social, referral, email or AI-assistant traffic, which Similarweb models.
Website authority checkerFree tool
Domain Rating, backlinks and rank, Tranco popularity and domain age: a quick read on whether a site has any footprint at all.
How accurate is Similarweb?Guide
Where its data comes from, what five studies found, why small sites are off, and how to check a figure before you pay.
Traffic estimates, explainedGuide
How traffic estimates work and where they fail, whichever tool shows them.
Other plans to price it against
Vendor prices read on the same day, from each vendor’s own pages.
$129/mo ($107.50 billed yearly). It estimates search traffic, not total visits, and comes with backlink and keyword research. Ahrefs Free covers sites you own.
$129/mo ($103.20 billed yearly), search traffic only, with a 14-day free trial and no card.
Lists total traffic and channel mix, but at $289/mo billed annually it costs more than Similarweb's $125 plan.
What each free traffic checker shows, and what it hides.
LaunchRanked Autopilot, for AI-answer tracking only
Not a traffic estimator. The overlap is AI-answer tracking: Autopilot ($49/mo at the founding price for the first 100 customers, then $99/mo) checks 25 prompts about your own site across ChatGPT, Perplexity, Gemini and Claude, while Similarweb's AEO plan tracks 150 and adds sentiment, citation analysis and AI traffic. We sell Autopilot, so weigh this accordingly.
Frequently asked questions
How much does Similarweb cost?
As of 8 October 2026, Similarweb's self-serve plans are Competitive Intelligence at $125 a month billed yearly ($199 monthly), Competitive Intel & SEO & AEO at $333 ($399 monthly) and the same with Ads at $542 ($649 monthly). AEO Intelligence, for AI-answer tracking only, is $99 billed yearly ($129 monthly). Business and enterprise plans are custom. We read these through searches restricted to similarweb.com, not the pricing page itself.
Is Similarweb free? Is there a free trial?
It has free tools with limited results, such as its Website Traffic Checker, a browser extension and a keyword generator. The paid platform has a 7-day free trial that needs a card, is limited to 15 actions a day and bills automatically when it ends unless you cancel before.
Does Similarweb give refunds?
No. Similarweb's terms say fees paid are non-refundable: if you cancel during your subscription term you aren't refunded, and downgrading earns no cash refund. Cancelling keeps the plan active until the end of the period you've paid for.
How many users does a Similarweb plan include?
One seat on each self-serve plan. We couldn't find a price for extra seats in the text we could read. Similarweb's help center says the number of users you can add depends on your package, and pending invitations count against it.
Is Similarweb worth it for a small business or startup?
Rarely as a first purchase. It's strongest for all-channel traffic estimates on sites you don't own, which suits market sizing and sales research more than a young site's SEO. For your own traffic, Search Console and your analytics are exact. Its estimates are weakest on small sites: the platform shows no data below 5,000 monthly visits.
Is there a cheaper or free alternative to Similarweb?
For search traffic only, yes: our website traffic checker is free, and Ahrefs Lite and SE Ranking Core are $129 a month with keyword research included. None of them sees direct, referral or social traffic the way Similarweb models it. Semrush's Traffic & Market toolkit does list channel mix, at $289 a month billed annually.
Sources
Prices checked . Prices and terms change, so check before you buy.
- similarweb.com/packages/web (Web Intelligence plans), via a search restricted to similarweb.com (opens in a new tab)
- similarweb.com/packages/ai-search (AEO Intelligence), same method (opens in a new tab)
- Similarweb help: how to register for a free trial (opens in a new tab)
- Similarweb help: Web Intelligence 4.0 packages (opens in a new tab)
- Similarweb help: how do I cancel my subscription? (opens in a new tab)
- Similarweb help: how do I invite users? (opens in a new tab)
- Similarweb help: data credits (opens in a new tab)
- Similarweb help: data accuracy and small sites (opens in a new tab)
- Similarweb Terms of Service (refunds), via a search restricted to similarweb.com (opens in a new tab)
- Similarweb blog: things you can do for free, same method (opens in a new tab)
similarweb.com did not load from our network on 8 October 2026 (its DNS is blocked here), so we could not open its pricing pages. The prices, plan contents, 15-action trial limit and refund terms come from searches restricted to similarweb.com, which return text from those pages, and the figures matched across several searches. Trial, cancellation, seat, data-credit and small-site facts come from Similarweb's Help Center, read through its public API. We could not see extra-seat prices or the cost of extra history. Check the pricing page before you buy.
