Launch templateProduct and listing copy

Directory listing description template (short and long)

Every directory and launch site asks for the same things in slightly different lengths. Write three versions once, keep them in a doc, and paste the right one. Vary the long version a little per site so you don't publish identical text on dozens of pages, and keep the facts identical everywhere.

Use it for

Submitting to software and AI directories.
Launch boards like Product Hunt and LaunchRanked.
Store listings that ask for a summary.

Limits and rules

Product Hunt taglines: 60 characters max.[1]
Chrome Web Store summaries: 132 characters or fewer.[2]
WordPress.org short description: no more than 150 characters.[3]

The template

Copy it, then replace everything in [BRACKETS]. Delete lines that don't apply rather than leaving them vague.

Directory listing description template

TAGLINE (max 60 characters)
[PRODUCT]: [WHAT IT DOES] for [WHO]

SHORT DESCRIPTION (max ~130 characters, fits Chrome's 132)
[PRODUCT] [DOES WHAT] for [WHO], so they [OUTCOME]. [PRICING HINT].

LONG DESCRIPTION (150-300 words)
[PRODUCT] helps [WHO] [DO WHAT] without [PAIN].

[WHO IT'S FOR]: [2 SENTENCES]

Key features:
- [FEATURE]: [WHAT IT MEANS FOR THE USER]
- [FEATURE]: [WHAT IT MEANS FOR THE USER]
- [FEATURE]: [WHAT IT MEANS FOR THE USER]

How it's different: [1-2 SENTENCES]

Pricing: [PLANS]
Platforms: [WEB / IOS / ANDROID / EXTENSION]
Website: [URL]

CATEGORY & TAGS
Primary category: [CATEGORY]
Tags: [TAG], [TAG], [TAG], [TAG], [TAG]

How to fill it in

TAGLINE
Say what it does. Count the characters.
SHORT DESCRIPTION
Keep under 132 characters so it fits the strictest common limit.
Tags
Words buyers would search, not internal jargon.

Filled example

Fictional example. Paperlark is a fictional product we made up for these examples: an invoice-reminder tool for freelancers that sends polite follow-ups when a client pays late. Names, prices and details are invented to show the template filled in; they aren't a real company or real results.

Example (fictional product)

TAGLINE (38 characters)
Paperlark: reminders for late invoices

SHORT DESCRIPTION (102 characters)
Paperlark chases unpaid invoices for freelancers with polite, scheduled reminders. Free for 3 a month.

LONG DESCRIPTION
Paperlark helps freelancers and small studios get paid on time without writing awkward follow-up emails.

Who it's for: independent designers, developers, writers and small agencies who invoice clients directly. If you've ever let an overdue invoice sit because chasing it felt uncomfortable, it's for you.

Key features:
- Forward any invoice: reminders are scheduled automatically
- Choose a tone: friendly, firm or final, written for you
- Stops when paid: mark it paid and reminders end instantly

How it's different: it works with whatever invoicing tool you already use.

Pricing: free for 3 invoices/month; $9/month unlimited
Platforms: web
Website: paperlark.example

CATEGORY & TAGS
Primary category: Finance / Invoicing
Tags: invoicing, freelancers, payment reminders, accounts receivable, small business

Do

Keep facts identical everywhere (price, platforms).
Vary the long description wording per site.
Pick the most specific category available.
Keep a doc of where you've submitted.

Don't

Don't keyword-stuff tags.
Don't claim awards or rankings you don't have.
Don't pay for followed links that aren't marked sponsored.

FAQ

How long should a directory description be?

Prepare three: a tagline under 60 characters, a short description under about 130, and a long one of 150–300 words.

Can I use the same description on every directory?

Keep the facts the same, but vary the long description so you're not publishing identical text everywhere.

Which directories should I submit to?

The ones your buyers use and the ones for your niche. See our directory list by niche, or have us submit for you.

Launch guides that use this template

Sources

Checked September 23, 2026. Platforms change their rules; open the source before you rely on a number.

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