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Testimonial request email template

Good testimonials are specific: what the customer tried before, what changed, and a detail only they would know. You get those by asking specific questions, not "could you write a testimonial?". Always get explicit permission for how you'll use their name, photo and company.

Use it for

  • After a customer reaches a clear result.
  • After a positive support interaction or reply.
  • Before a launch, for your pilot users.

Limits and rules

  • Only publish testimonials from real customers with their permission. Fake reviews are a problem under Google's spam policies and store rules, and they break trust.[1]

The template

Copy it, then replace everything in [BRACKETS]. Delete lines that don't apply rather than leaving them vague.

Testimonial request email template
SUBJECT: Could I quote you about [PRODUCT]?

Hi [FIRST NAME],

You mentioned [WHAT THEY SAID OR ACHIEVED]. That made my week.

Would you be open to a short testimonial? Three quick questions - one or two sentences each is perfect:

1. What were you doing before [PRODUCT]?
2. What changed after you started using it?
3. What would you tell someone considering it?

I'd like to use it on [WHERE: WEBSITE / LAUNCH PAGE / CASE STUDY] with your [NAME / ROLE / COMPANY / PHOTO - SAY WHICH]. I'll send you the final version to approve before it goes anywhere.

If you'd rather not, no problem at all.

Thanks,
[YOUR NAME]

How to fill it in

  1. [WHAT THEY SAID OR ACHIEVED]

    Reference the actual moment: a reply, a result, a support thread.

  2. [WHERE]

    Say exactly where it will appear.

  3. [NAME / ROLE / COMPANY / PHOTO]

    Ask for each explicitly; some people are fine with a first name only.

Filled example

Fictional example. Paperlark is a fictional product we made up for these examples: an invoice-reminder tool for freelancers that sends polite follow-ups when a client pays late. Names, prices and details are invented to show the template filled in; they aren't a real company or real results.

Example (fictional product)
SUBJECT: Could I quote you about Paperlark?

Hi Dana,

You mentioned a client paid two invoices the day after the first reminder went out. That made my week.

Would you be open to a short testimonial? Three quick questions - one or two sentences each is perfect:

1. What were you doing before Paperlark?
2. What changed after you started using it?
3. What would you tell someone considering it?

I'd like to use it on our website with your first name and job title. I'll send you the final version to approve before it goes anywhere.

If you'd rather not, no problem at all.

Thanks,
Sam

Do

  • Ask right after a success.
  • Send the final text for approval.
  • Keep their words; fix typos only with permission.
  • Record the permission in writing.

Don't

  • Don't write the testimonial for them.
  • Don't offer payment or discounts in exchange for positive reviews.
  • Don't use logos without permission.
  • Don't edit meaning.

FAQ

When should I ask for a testimonial?

Right after a customer reaches a clear result or says something positive unprompted.

Can I edit a testimonial?

Only for length or typos, and send the edited version back for approval.

Can I offer a discount for a testimonial?

Incentives for positive reviews mislead readers and can break platform rules. Ask for honest feedback without conditions.

Launch guides that use this template

Sources

  1. Google Search Central: Spam policies

Checked . Platforms change their rules; open the source before you rely on a number.

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