Launch templatePress and media

Press kit checklist for a launch

A press kit is a public page (or folder) where writers, editors and directory reviewers grab what they need without emailing you. Put it at a stable URL like /press and link it from every pitch. This checklist includes the image sizes the major launch boards and stores ask for, so one set of assets covers most uses.

Use it for

Before any pitch or launch.
When directories or partners ask for assets.
When a writer covers you and needs a logo in an hour.

Limits and rules

Product Hunt gallery images: 1270×760 recommended, at least two; thumbnail 240×240.[1]
GitHub social preview: 1280×640 for best display, under 1 MB.[2]

The template

Copy it, then replace everything in [BRACKETS]. Delete lines that don't apply rather than leaving them vague.

Press kit checklist template

PRESS KIT CHECKLIST - [PRODUCT]
URL: [YOURSITE]/press

IDENTITY
[ ] Logo: SVG + PNG, on light and dark backgrounds
[ ] Icon / app icon: square PNG (512x512 or larger)
[ ] Brand colors (hex) and font names
[ ] Name usage note (e.g. "Paperlark", not "PaperLark")

PRODUCT VISUALS
[ ] 4-6 screenshots, full resolution, real data (no lorem ipsum)
[ ] Screenshots at 1270x760 for launch galleries
[ ] 1200x630 social / Open Graph image
[ ] 30-90s demo video (MP4 + YouTube link)
[ ] Animated GIF of the core action

FACTS
[ ] One-line description (under 60 characters)
[ ] Short description (1-2 sentences)
[ ] Long description (1 paragraph)
[ ] Fact sheet: launch date, pricing, platforms, founders, HQ city
[ ] Press release link

PEOPLE
[ ] Founder bios (50 words each)
[ ] Founder headshots (square, 800px+)

CONTACT
[ ] Press email that someone checks daily
[ ] Response time you can keep

LICENSE
[ ] Note: "Assets may be used to write about [PRODUCT]."

How to fill it in

[YOURSITE]/press
A stable, public URL. Don't gate it behind a form.
Fact sheet
Only facts you'd stand behind in print.
Press email
An address that goes to a person.

Filled example

Fictional example. Paperlark is a fictional product we made up for these examples: an invoice-reminder tool for freelancers that sends polite follow-ups when a client pays late. Names, prices and details are invented to show the template filled in; they aren't a real company or real results.

Example (fictional product)

PRESS KIT CHECKLIST - Paperlark
URL: paperlark.example/press

IDENTITY
[x] Logo: SVG + PNG, light and dark
[x] App icon: 1024x1024 PNG
[x] Brand colors: #1F2A44, #F2B544 / Font: Inter
[x] Name usage: "Paperlark" (one word, capital P)

PRODUCT VISUALS
[x] 5 screenshots with sample invoices
[x] Gallery set at 1270x760
[x] 1200x630 social image
[x] 45s demo video
[x] GIF: forward invoice -> reminders scheduled

FACTS
[x] One-liner: "Polite reminders for late invoices"
[x] Short: "Paperlark sends scheduled reminders for unpaid invoices until they're paid."
[x] Fact sheet: pricing (free / $9 mo), web app, founder Sam Rivera
[x] Press release link

PEOPLE
[x] Founder bio + headshot

CONTACT
[x] press@paperlark.example - replies within one business day

(Paperlark is fictional; so are these details.)

Do

Keep it public and ungated.
Use real product data in screenshots.
Update it with every major release.
Link it from your footer.

Don't

Don't make people request access.
Don't include unapproved customer logos.
Don't ship only low-resolution images.

FAQ

What goes in a startup press kit?

Logos, icon, screenshots, a demo video, short and long descriptions, a fact sheet, founder bios and headshots, and a press contact.

Where should the press kit live?

On a public page on your site, such as /press, linked from the footer and every pitch.

What image sizes should I include?

At least 1270×760 gallery images for launch boards, a 1200×630 social image and full-resolution screenshots.

Launch guides that use this template

Sources

Checked September 23, 2026. Platforms change their rules; open the source before you rely on a number.

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