What a good meta description does
The description is the two lines under your title in a search result. It doesn’t move rankings, but it decides a lot of clicks. A good one does three things in about 150 characters: confirms the page matches the search, says what the reader gets, and gives one concrete reason to pick this result over the nine others.
- Lead with the outcome. “Send an invoice in two clicks” beats “Acme is an innovative invoicing platform”.
- Use the words people search for, once. Google bolds matching terms.
- Add one specific. A price, a limit, a format, a time. Only if it’s true.
- Write a unique one per page. Duplicated descriptions across many pages are a common reason Google ignores them.
How the generator works
You give the page title, a sentence or two on what the page offers, and optionally a keyword. We ask an open model (Llama 3.3 70B on Cloudflare Workers AI) for several drafts with different angles, and tell it to use only the facts you gave. Then we check each draft ourselves: anything outside 120–155 characters is trimmed at a sentence boundary or dropped, duplicates are removed, and you get up to five. Your input isn’t saved.
Before you paste one in
- Check every claim. The model is told not to invent facts, but models sometimes do.
- Make sure it matches the page. A description that promises something the page doesn’t deliver costs you the visitor.
- Preview it with your title in the SERP preview, which estimates the desktop and mobile cut-off.
- Confirm it’s live with the meta tag checker after you deploy.
Where descriptions pay off most
Pages that already rank on page one or two and get impressions but few clicks. In Search Console, sort pages by impressions and look for a low click-through rate for their position. Those are the pages where a better title and description can move clicks without touching rankings at all.