How to use it
- Say who you are and what you post or sell, with one specific detail: where you are, what you make, when you post. A bio built on “I make things” can only come out vague.
- Pick the next step you want visitors to take: the link, a message, the shop, or when to come back.
- Choose a tone and whether to use emoji, then paste the bio you like into Edit profile and adjust it there.
Instagram’s bio rules
| What | Rule | Source |
|---|---|---|
| Bio length | 150 characters | Instagram Help: Add a bio |
| Who can see it | Anyone, so leave out anything you wouldn't put on a public page | Instagram Help: Add a bio |
| Website | A separate field in Edit profile, not part of the bio text | Instagram Help: Add a website |
Checked against each platform’s own help and developer pages in October 2026.
We count the 150 the way you see characters: an emoji is one and so is a line break. If a bio lands within a few characters of the limit, Instagram’s own counter in Edit profile has the final word.
What a bio has to say
- Who you are and what you post, in words a stranger would understand: “Stoneware mugs and plates, made in Leeds”.
- Who it’s for, when that helps the right people decide to follow.
- One specific detail: a place, a stockist, a schedule. Specifics are what make a bio yours.
- The next step: the link, the shop, a message. Line breaks make each part easy to scan.
Honest limits
The model only uses what you type. It’s told not to add credentials, numbers or follower counts, and options that likely claim something you didn’t give us are dropped. It doesn’t know your niche better than you do, so edit freely. Once the bio is done, the Instagram caption generator writes the posts.