How to use it
- Describe what the Pin shows and what’s on the page it links to. The two should match.
- Add the words people type into Pinterest search to find something like it, such as “weekly meal plan” or “easy dinners for two”.
- Pick a title and a description. If you make several Pins for the same page, use a different pair on each instead of copying one.
Pinterest’s rules for Pin text
| What | Rule | Source |
|---|---|---|
| Title | Up to 100 characters. Depending on the device, the first 40 may show in feeds. | Pinterest Help: ad specs Pinterest API: create Pin |
| Description | Up to 800 characters | Pinterest Help: ad specs Pinterest API: create Pin |
| Alt text | A separate field of up to 500 characters, describing the image | Pinterest API: create Pin |
| What to fill in | A title, a description and a link to give people a place to learn more | Pinterest Help: Create a Pin |
Checked against each platform’s own help and developer pages in October 2026.
Many guides still give 500 as the description limit. Pinterest’s ad specs and its API reference both say 800, so that’s the cap we check, though the model aims for 2 to 4 sentences. Pinterest’s ad specs also note that descriptions don’t appear when a Pin shows in the home or search feed, which is another reason the title carries the keywords.
Writing Pins people find
- Keywords first in the title. “Weekly meal plan for two, under 30 minutes” puts the search words in the part feeds show.
- Say what’s on the page. The description should tell someone what they’ll find when they click: the printable, the recipe, the guide.
- Write sentences, not keyword lists. Two or three plain sentences can use the search words naturally.
- Fill in the alt text too. The alt text generator writes it from the image itself.
Honest limits
The model can’t see your image or open the linked page, so it relies on your description; check that each title matches the Pin. It has no Pinterest search data, so it can’t tell you which phrase is searched most. Tag the link with the UTM builder to see which Pins send visitors.