How to use it
- Describe what the video covers and what a viewer gets from watching it.
- Add the main keyword: the words someone would type into YouTube search to find this video. Most titles will use it near the start.
- Pick the video type and a tone.
- Shortlist two or three titles and read each one next to your thumbnail. The pair should promise the same thing.
YouTube’s title rules
| What | Rule | Source |
|---|---|---|
| Title length | 100 characters | YouTube Help: Upload videos |
| Characters | No < or > | YouTube Data API: videos |
| Misleading titles | YouTube's spam policy prohibits maliciously misleading titles, thumbnails or descriptions that trick people into clicking a video that doesn't deliver what was promised | YouTube Help: Spam policies |
| Keywords | YouTube suggests choosing 1–2 main words for a video and featuring them in both the title and the description | YouTube Help: Tips for video descriptions |
Checked against each platform’s own help and developer pages in October 2026.
Every title is checked against the 100-character limit, with any < or > removed. The options are then ranked by how clear and specific they are, and titles likely to promise something you didn’t describe are dropped.
What makes a title work
- It says what the viewer gets. “Add Plausible Analytics to a Next.js site” tells the right person this is their video. “My analytics journey” doesn’t.
- The keyword reads naturally. Put it early when you can, but a title is read by people first.
- The video keeps the promise early. If the title says how to do something, the first minute should start doing it.
- No shouting. All-caps words and “you won’t believe” make a title look like the clickbait YouTube’s policy describes.
Honest limits
The model writes plausible titles, not tested ones. It doesn’t know your channel, your audience or what competes for the same search. For the text under the video, use the YouTube description generator; to score a title you’ve written, try the headline analyzer.