How to use it
- Copy the video’s likes, comments, shares and saves from TikTok. Shorthand like 48.2K works.
- Enter its views, and your follower count if you want the rate by followers too.
- Untick any interaction you don’t want counted, to match the formula a report or brand uses.
- For several videos, enter the totals and the number of videos.
The formulas
- By views: (likes + comments + shares + saves) ÷ views × 100. A common choice for TikTok, because every video’s view count is public.
- By followers: interactions ÷ videos ÷ followers × 100. Comparable with Instagram numbers worked out the same way, but it can run high when a video reaches far beyond your followers.
What TikTok counts
| What | Rule | Source |
|---|---|---|
| Public counts | Likes, comments, shares and views are the counts TikTok's developer API returns for a video | TikTok Display API: video object |
| Saves | Shown in the app as the bookmark count, but not in that API | TikTok Display API: video object |
| Recommendations | Follower count isn't a direct factor; strong signals like watching a longer video to the end weigh more | TikTok Newsroom: How TikTok recommends videos |
Checked against each platform’s own help and developer pages in October 2026.
Why tools give different numbers
Some tools leave out saves or shares. Some divide by followers. Some average the rate across videos, others divide total interactions by total views. Each choice moves the number, so we show the formula next to every result and let you untick what a report leaves out.
A high rate on one video tells you what people responded to. Write the next caption with the TikTok caption generator, and compare like with like over time.