When a small launch needs a press release
Most early launches don’t need a press release. They need a launch post, a few communities and replies to every comment. A release is worth writing when a journalist, a partner or an investor asks for “the announcement”, or when you want a plain, quotable record of the news on your own site. It’s also a useful exercise: if you can’t write the first paragraph, the news isn’t clear yet.
The standard format
- FOR IMMEDIATE RELEASE (or an embargo date and time, if you’re sharing it early).
- Headline. Who launched what. “Ticketlens launches a weekly bug report built from support tickets”. Then a one-sentence subheadline with the main detail.
- Dateline and lead. “LONDON, [date] —” followed by who, what, when, where and why in two or three sentences. A reporter should be able to stop reading here.
- Body. How it works, who it’s for, availability and pricing. Facts, not adjectives.
- Quote. One quote from a real person that adds a reason or an opinion, not a restatement.
- About section (boilerplate), media contact, and ### to mark the end.
How this generator works
You give the facts: what you’re launching, details, availability, city, spokesperson and an About text. Llama 3.3 70B on Cloudflare Workers AI writes the headline, subheadline, body, a draft quote and the boilerplate; we assemble them in the standard order with the dateline and contact block. The model is told not to invent customers, numbers, funding or partners, and to leave a [placeholder] where a fact is missing. The quote is marked as a draft for the spokesperson to approve.
Before you send it
- Fill in every [placeholder] and set the date.
- Cut any sentence a reporter couldn’t check. “Leading” and “first” need proof.
- Publish it on your own site first, then share the link.
- Reuse the lead in your launch post: the launch post generator turns the same facts into a maker post for each platform.