What a slug is
The slug is the readable last part of a URL: in example.com/blog/launch-checklist, the slug is launch-checklist. Google shows the URL path in search results as breadcrumbs, people see it when you share a link, and it tells both what the page is about before they click.
What this generator does
- Converts accented Latin letters to plain ones: é to e, ü to u, ß to ss, ø to o, æ to ae.
- Turns & into “and” and drops apostrophes, so “don’t” becomes “dont”, not “don-t”.
- Lowercases everything. URL paths are case-sensitive, so /Pricing and /pricing can end up as two different URLs.
- Replaces every run of other characters with a single hyphen and trims hyphens from the ends.
- Optionally removes filler words and caps the length at a word boundary.
In bulk mode, paste one title per line. Repeated slugs get a -2, -3 suffix so every URL in the batch is unique. Useful when you’re generating pages from a spreadsheet.
Rules for good slugs
- Describe the page, not the date. Leave out years and numbers that will go stale, unless the page really is about that year. “/best-crm-tools” can be updated; “/best-crm-tools-2024” ages badly.
- Use the words people search. If people search “pricing”, don’t call the page “/plans-and-packages”.
- Keep it short. Cut words that add nothing. A slug doesn’t need to repeat the whole title.
- Decide once. Changing a slug later means redirects. Get it right before you publish.
How much slugs matter for SEO
Less than people think. Google has said words in the URL are a very light ranking signal. The bigger wins are usability: a clear slug tells people what they’ll get before they click a shared link, and a consistent, lowercase, hyphenated scheme avoids duplicate URLs. Spend a minute on the slug, then spend the rest of your time on the title and the page itself. Check how the title and URL look in results with the SERP preview.