LaunchRanked

Word counter and readability checker

Paste your text. You get counts, reading time, a Flesch reading ease score and your longest sentences highlighted.

0 words

Runs in your browser. Nothing is sent or stored.

Words
0
0 unique
Characters
0
0 without spaces
Sentences
0
Paragraphs
0
Reading time
0 sec
at ~238 wpm
Speaking time
0 sec
at ~140 wpm

Flesch reading ease

English only · approximate

Add at least 10 words to get a score.

What each number means

  • Words: runs of letters or digits. “Long-term” and “don’t” count as one word each.
  • Characters: every character including spaces and line breaks (an emoji or flag counts as one), and the same without whitespace.
  • Sentences: text ending in . ! or ?, or a line on its own, such as a heading or list item.
  • Paragraphs: non-empty lines.
  • Reading time: words ÷ 238 per minute. Speaking time: words ÷ 140 per minute, a typical presentation pace. Both are rough.

How the Flesch reading ease score works

Rudolf Flesch published the formula in 1948. It scores text from roughly 0 to 100, where higher means easier:

206.835 − 1.015 × (words ÷ sentences) − 84.6 × (syllables ÷ words)

Two things push the score down: long sentences and long words. That’s all it measures. 90 and up is very easy, 60–69 is standard (roughly plain English), below 30 is very difficult. We also show the Flesch–Kincaid grade level, a 1975 variant of the same inputs that maps to a US school grade.

Our syllable counter is a heuristic: it counts vowel groups and ignores a silent final “e”. It’s right for most everyday words and off by one on some, so the score is approximate, and it’s only meaningful for English.

Using it to edit

The score is a nudge, not a grade. The most useful part of this tool is the longest-sentences list. Any sentence of 25 words or more is highlighted. Plain-English style guides often suggest averaging 15–20 words per sentence; a sentence past 25 usually hides two ideas. Split it, and the score takes care of itself.

  • Swap long words for short ones where the meaning doesn’t change: “use”, not “utilise”.
  • Put one idea in each sentence, and the main point first.
  • Leave necessary technical terms alone. Readers who need them expect them.

Length and SEO

There’s no ideal word count for ranking. Look at the pages that rank for your query: they show how much depth the searcher expects. Then check which phrases your draft leans on with the keyword density checker.

Questions

How is reading time calculated?

Word count divided by 238 words per minute, the average silent reading speed for English non-fiction reported in a 2019 meta-analysis by Marc Brysbaert. Real readers vary a lot, and technical text is slower, so treat it as an estimate.

What is a good Flesch reading ease score?

For general web copy, 60 or higher is a common target; Flesch called 60–69 standard, roughly plain English. Technical docs often score lower, and that's fine if your readers are experts. The score only measures sentence length and syllables per word, not clarity or accuracy.

Does the readability score work for other languages?

No. The Flesch formula and our syllable counter are built for English. Other languages have different word and syllable lengths, and some have their own adapted formulas. Word and character counts work for any language that separates words with spaces, and for Chinese and Japanese we count each character as a word, like Word and Google Docs do.

Does word count affect Google rankings?

Not directly. Google has said word count is not a ranking factor. Longer pages rank when they cover a topic more completely, not because of their length. Write as much as the reader needs, then stop.

Why does my word count differ from Word or Google Docs?

Tools split words differently. We count hyphenated words, contractions, numbers like 1,000 and links or email addresses as one word each. Sentences are split at . ! ? and line breaks, skipping common abbreviations like 'e.g.' and 'Dr.'. Small differences are normal.

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