What goes in a startup press kit
A press kit is the page a journalist, podcast host or directory editor opens when they need facts about you quickly. It should answer the questions they’d otherwise email you about: what the company does in one line, an About paragraph they can paste, who founded it, when and where, a few checkable facts, a quote they can use, links, logos and screenshots, and who to contact.
How to fill it in
- Write the boilerplate in the third person and keep it factual. Aim for about 100 words; the counter shows where you are.
- List only verifiable facts. If a number can’t be backed up by a public source, leave it out.
- Write a real founder quote or leave the placeholder. The kit never invents one, and the placeholder stays visible in both the Markdown and the HTML so you can’t publish it by accident.
- Link to hosted files: an SVG and a PNG logo, a few product screenshots and founder photos, all on https URLs. Image links show as thumbnails on the HTML page.
Two outputs
The Markdown version fits a docs site, a GitHub README or a CMS that accepts Markdown. The HTML version is a standalone page with a little inline CSS: download it, upload it as /press, and link it from your footer. Everything you type is escaped, and links that aren’t http or https are dropped.
Next steps
Check your kit against the press kit checklist, then write an announcement with the press release template or draft one with the AI press release generator. Add the press page link to your email signature for launch week, and launch on LaunchRanked for a permanent product page.