Compare · SEO suites and rank trackers

Semrush vs Moz Pro

Semrush is the broader platform: SEO, AI search, local, content, social and ads, with daily rank tracking. Moz Pro is simpler and cheaper, with Domain Authority and weekly AI prompt tracking included. At the time of writing (September 2026), Semrush's SEO plan is $139/mo and SEO + AI Search starts at $199/mo; Moz Pro is $99/mo Standard, or $49/mo for one site.

Semrush has a 7-day free trial. Moz offers a free trial too, but states it doesn't offer refunds of any kind.

Semrush vs Moz Pro side by side

From each product’s own site or our research, at the time of writing (September 2026). Prices and terms change, so check before you decide.

Comparison of Semrush and Moz Pro
Feature	Semrush	Moz Pro
Entry price	SEO $139/mo	$49/mo (1 site); Standard $99/mo
Scope	SEO, AI search, local, content, social, ads	SEO and AI visibility
Rank tracking	500 to 5,000 keywords, daily	300 to 3,000 keywords
AI prompts	50 / 100 / 200 daily (AI Search plans)	50 / 100 / 200 weekly
Websites / campaigns	5 / 15 / 40	3 / 10 / 25
Keyword data (claimed)	28.8B keywords	1.25B keyword suggestions
Trial / refunds	7-day trial	Free trial; no refunds

Which should you pick?

Pick Semrush if…

You need more than SEO: local, content, social or ads research.
You want daily updates for ranks and prompts.
You want more websites per plan.

Semrush’s site · LaunchRanked vs Semrush

Pick Moz Pro if…

You want a simpler, cheaper SEO suite.
Weekly updates are enough.
You report Domain Authority.

Moz Pro’s site · LaunchRanked vs Moz Pro

Where LaunchRanked fits

Disclosure: LaunchRanked is our product. Where we list it, we say so, and we place it under the use case it fits rather than at the top by default. Everything else here is from the vendors’ own sites or our research, and we say where they’re better.

LaunchRanked isn't an SEO suite. We don't have a keyword database, a backlink index or a rank tracker, and we're not a substitute for either tool here. If your budget only stretches to one thing, decide whether you need research or execution first.

If what you actually want is content published and existing pages fixed, Autopilot ($49/mo, founding price, early access) publishes 30 articles a month and rewrites titles and snippets on pages ranking on page 1–2 of Search Console. Done-for-you (from $999/mo) runs the whole playbook for you.

Frequently asked questions

Is Semrush better than Moz?

Semrush is broader and updates more often; Moz is simpler and cheaper. For a single small site doing basic SEO, Moz's lower plans may be enough.

Which tracks AI prompts more often?

Semrush's AI Search plans track prompts daily. Moz tracks weekly.

Do both have free versions?

Moz has a free Community account with 10 queries a month. Semrush has a limited free account and a 7-day trial of paid plans.

Sources we checked

Checked on their own sites on 23 September 2026. Prices and terms change, so check before you buy. Domain ratings are approximate third-party estimates.