Compare · SEO suites and rank trackers

Serpstat vs Semrush

Serpstat is a budget all-in-one suite. As of 5 November 2026, Individual is $69/mo and Team $129/mo (3 users, 200,000 API credits a month, MCP), up to 27% less yearly. Semrush's SEO plan is $139/mo; its API data comes with Advanced, which is now priced on request.

Both track ranks daily and offer 7-day trials. Both now track AI answers too, counted differently. Semrush tracks a fixed list of prompts daily: 50 on Starter ($199/mo), 100 on Pro+ ($299/mo) and unlimited on Advanced. Serpstat's AI Visibility, formerly the separate LLM Brand Monitor, comes with Team and up: 1,500 brand checks a month across ChatGPT, Grok, Gemini and other models. Semrush has larger claimed databases.

Serpstat

serpstat.com

Semrush

semrush.com

Serpstat vs Semrush side by side

From each product’s own site or our research, at the time of writing (September 2026). Prices and terms change, so check before you decide.

Comparison of Serpstat and Semrush
Feature	Serpstat	Semrush
Entry price	Individual $69/mo ($50 yearly)	SEO $139/mo
Users	1 / 3 / 6 / 30	Extra users from $45/mo
API	From Team ($129/mo), 200,000 credits a month	Advanced (price on request)
Rank tracking	Daily; 10k+ position checks	Daily; 500+ keywords
AI tracking	AI Visibility: 1,500 checks a month on Team, 3,000 on Agency; none on Individual	50 prompts daily on Starter, 100 on Pro+, unlimited on Advanced; none on SEO
Keyword data (claimed)	8.93B keywords	28.8B keywords
Trial	7 days, auto-renews	7 days

Which should you pick?

Pick Serpstat if…

You want an all-in-one suite for less.
You need API access without enterprise pricing.
You need many seats for a team or agency.

Serpstat’s site · LaunchRanked vs Serpstat

Pick Semrush if…

You want the largest databases.
You want AI prompt tracking inside the suite.
You'll use Semrush's other toolkits.

Semrush’s site · LaunchRanked vs Semrush

Where LaunchRanked fits

Disclosure: LaunchRanked is our product. Where we list it, we say so, and we place it under the use case it fits rather than at the top by default. Everything else here is from the vendors’ own sites or our research, and we say where they’re better.

LaunchRanked isn't an SEO suite. We don't have a keyword database, a backlink index or a rank tracker, and we're not a substitute for either tool here. Both are strong for teams who'll use the data; neither publishes your content.

If what you actually want is content published and existing pages fixed, Autopilot ($49/mo, founding price) publishes 30 articles a month and rewrites titles and snippets on pages ranking on page 1–2 of Search Console. Done-for-you (from $999/mo) runs the whole playbook for you.

Frequently asked questions

Is Serpstat cheaper than Semrush?

Yes: $69/mo for Individual against $139/mo for Semrush's SEO plan, at the time of writing (September 2026).

Which has API access on cheaper plans?

Serpstat, from its Team plan at $129/mo with 200,000 API credits a month. Semrush includes API data on Advanced, which it now prices on request rather than listing a price.

Do both track AI answers?

Yes, both, though not on their entry plans. Semrush tracks 50 prompts a day on Starter ($199/mo) and 100 on Pro+ ($299/mo); its $139 SEO plan tracks none. Serpstat includes 1,500 AI Visibility checks a month on Team ($129/mo), with extra checks at $20 per 1,000; Individual has none. A tracked prompt and a check aren't the same unit, so compare them on your own prompt list.

Sources we checked

Checked on their own sites on 5 November 2026. Prices and terms change, so check before you buy. Domain ratings are approximate third-party estimates.

Serpstat's and Semrush's pricing pages read on 5 November 2026. Serpstat's page shows yearly prices; the monthly prices come from the yearly savings it states. Semrush's Advanced plan shows Custom pricing; it was listed at $549/mo when we checked on 8 October 2026.