Compare · SEO suites and rank trackers

Ahrefs vs Moz Pro

Ahrefs and Moz both built their names on link data: Ahrefs with Domain Rating (DR), Moz with Domain Authority (DA). At the time of writing (September 2026), Moz Pro is cheaper (from $49/mo for one site, $99/mo Standard) than Ahrefs (Lite $129/mo). Moz includes more AI prompts at entry level (50 on Standard); Ahrefs includes 5 on Lite but sells Brand Radar for deeper AI tracking.

Neither offers refunds in general: Moz says it doesn't offer refunds of any kind, and Ahrefs says it doesn't issue refunds in general, with an exception for unused monthly plans. Try the free tiers first.

Ahrefs vs Moz Pro side by side

From each product’s own site or our research, at the time of writing (September 2026). Prices and terms change, so check before you decide.

Comparison of Ahrefs and Moz Pro
Feature	Ahrefs	Moz Pro
Entry price	Lite $129/mo	$49/mo (1 site); Standard $99/mo
Link metric	Domain Rating (DR)	Domain Authority (DA)
Link index (claimed)	35T external backlinks in history	45.5T links (Link Explorer page)
Tracked keywords	750 / 2,000 / 5,000 (weekly)	300 / 1,500 / 3,000
AI prompts	5 / 10 / 20; Brand Radar add-on	50 / 100 / 200, weekly, 4 models
Users	1 included; extra from $40/mo	1 / 2 / 3; extra $49/mo
Free option	Ahrefs Free (verified sites)	Free Community account, 10 queries a month
Refunds	Not in general	None

Which should you pick?

Pick Ahrefs if…

You want the deeper link and keyword research tool.
You want Brand Radar's AI search coverage.
You need higher row limits and more projects.

Ahrefs’s site · LaunchRanked vs Ahrefs

Pick Moz Pro if…

Budget matters: Moz starts lower.
Your team or clients report Domain Authority.
You want more AI prompts included at entry level.

Moz Pro’s site · LaunchRanked vs Moz Pro

Where LaunchRanked fits

Disclosure: LaunchRanked is our product. Where we list it, we say so, and we place it under the use case it fits rather than at the top by default. Everything else here is from the vendors’ own sites or our research, and we say where they’re better.

LaunchRanked isn't an SEO suite. We don't have a keyword database, a backlink index or a rank tracker, and we're not a substitute for either tool here. And a note on DR and DA: both are third-party estimates. Google doesn't use either.

If what you actually want is content published and existing pages fixed, Autopilot ($49/mo, founding price, early access) publishes 30 articles a month and rewrites titles and snippets on pages ranking on page 1–2 of Search Console. Done-for-you (from $999/mo) runs the whole playbook for you.

Frequently asked questions

Is DR the same as DA?

No. Ahrefs' Domain Rating and Moz's Domain Authority are each company's own estimate of a site's link strength, calculated differently. Neither is a Google metric.

Is Moz cheaper than Ahrefs?

Yes, at entry level: $49/mo (one site) or $99/mo Standard, against $129/mo for Ahrefs Lite, at the time of writing (September 2026).

Can I get a refund?

Moz states it doesn't offer refunds. Ahrefs says it doesn't issue refunds in general, but you can request one on a monthly plan if you haven't used the service.

Sources we checked

Checked on their own sites on 23 September 2026. Prices and terms change, so check before you buy. Domain ratings are approximate third-party estimates.