Compare · SEO suites and rank trackers

Serpstat vs SE Ranking

Serpstat and SE Ranking are the two value suites people compare most. At the time of writing (September 2026), Serpstat's Team plan is $129/mo ($100 billed yearly) with 3 users, 200,000 API credits a month and MCP; SE Ranking Core is also $129/mo ($103.20 billed yearly), with 1 manager seat, 2,000 keywords tracked daily, 25 AI prompts a day and 25K API credits.

Both now include AI answer tracking, counted differently. SE Ranking tracks 25 prompts a day across 5 AI engines on Core and Growth. Serpstat's AI Visibility, formerly the separate LLM Brand Monitor, now comes with Team and up: 1,500 checks a month across ChatGPT, Grok, Gemini and other models. A check and a tracked prompt aren't the same unit, so compare them on your own prompt list. SE Ranking adds a 14-day no-card trial; Serpstat gives you 3 users to SE Ranking's 1. Each counts API credits its own way.

Serpstat

serpstat.com

SE Ranking

seranking.com

Serpstat vs SE Ranking side by side

From each product’s own site or our research, at the time of writing (September 2026). Prices and terms change, so check before you decide.

Comparison of Serpstat and SE Ranking
Feature	Serpstat	SE Ranking
Price at $129/mo	Team: 3 users, 500 searches a day, API, 1,500 AI checks	Core: 1 seat, 2,000 keywords, 25 prompts a day
Entry plan	Individual $69/mo ($50 yearly), 1 user	Core $129/mo ($103.20 yearly)
Rank tracking	Daily; 50,000 position checks a month on Team	Daily; 2,000 keywords on Core, 5,000 on Growth
AI tracking	1,500 checks a month from Team (none on Individual); extra $20 per 1,000	25 prompts a day on Core and Growth, 5 AI engines
API	200,000 credits a month from Team	25K credits on Core, 100K on Growth, plus MCP
Local tracking	Not listed on the pricing page	Local & Map Rank Tracker: 1,500 keywords, 3 locations
Trial	7 days, $1 card check, auto-renews	14 days, no card

Which should you pick?

Pick Serpstat if…

You need several users and API access at $129.
You want the $69 entry plan.
You run SEO for many clients (Agency: 30 users).

Serpstat’s site · LaunchRanked vs Serpstat

Pick SE Ranking if…

You want a fixed list of AI prompts checked every day on the $129 plan.
You want a longer trial without a card.
You need local and map tracking.

SE Ranking’s site · LaunchRanked vs SE Ranking

Where LaunchRanked fits

Disclosure: LaunchRanked is our product. Where we list it, we say so, and we place it under the use case it fits rather than at the top by default. Everything else here is from the vendors’ own sites or our research, and we say where they’re better.

LaunchRanked isn't an SEO suite. We don't have a keyword database, a backlink index or a rank tracker, and we're not a substitute for either tool here. Pick the one your team will actually open each week.

If what you actually want is content published and existing pages fixed, Autopilot ($49/mo, founding price) publishes 30 articles a month and rewrites titles and snippets on pages ranking on page 1–2 of Search Console. Done-for-you (from $999/mo) runs the whole playbook for you.

Frequently asked questions

Which is cheaper?

Serpstat has the lower entry plan: Individual is $69/mo, or $50/mo billed yearly, for one user without API access or AI checks. At $129/mo, both have a plan; they include different things.

Which includes AI prompt tracking?

Both do now, from $129/mo. SE Ranking tracks 25 prompts a day on Core and Growth across 5 AI engines. Serpstat includes 1,500 AI Visibility checks a month on Team, Team x2 and Agency, across ChatGPT, Grok, Gemini and other models, with extra checks at $20 per 1,000 (minimum $40). Serpstat's Individual plan has none. Serpstat used to sell this separately as LLM Brand Monitor.

Which has the better trial?

SE Ranking: 14 days with no card. Serpstat's is 7 days, with a $1 card check that's returned within 30 minutes, and the plan renews automatically unless you cancel.

Which includes API access?

Both, at $129/mo. Serpstat Team includes 200,000 API credits a month (Individual has no API). SE Ranking Core includes 25K API credits and MCP access, and Growth 100K; SE Ranking also sells bigger API packages.

Sources we checked

Checked on their own sites on 3 November 2026. Prices and terms change, so check before you buy. Domain ratings are approximate third-party estimates.

Serpstat's and SE Ranking's pricing pages read on 3 November 2026. Serpstat's page shows yearly prices; the monthly prices come from the yearly savings it states ($228 a year on Individual, $348 on Team). SE Ranking showed both.