Launch guideTemplates
How to launch a Framer template
Framer's Marketplace publishes templates the moment you submit; there's no review queue, and you keep 100% of sales. That means quality control is on you, and so is visibility: a template that's live but indistinguishable from dozens of others won't sell. Pick an audience, build a working preview site, and market the preview.
Updated · platform facts checked against the official docs linked below
At a glance
Where people find Framer templates
- Framer Marketplace: Browsed by people starting a Framer site.
- Design and no-code communities: X, LinkedIn, Dribbble and Framer's community.
- Template directories: Lists of website templates by use case.
- Your own portfolio: Templates double as proof for client work.
Assets to prepare
| Asset | Spec or guidance |
|---|---|
| Listing fields | Name, byline, description, images, categories, styles, features, preview URL, remix URL, payment settings.[1] |
| Preview site | Live, with realistic content, tested across browsers and devices.[1] |
| Screenshots | High-quality images of key pages, desktop and mobile.[1] |
| Style guide page | Shows fonts, colors and components so buyers know how to edit. |
| Custom 404 and page metadata | A styled 404 page, plus page titles and descriptions set in site settings.[2] |
| CMS collections | Repeatable content in the CMS with clear field names and no empty entries.[2] |
Store and listing rules
What the platform itself says, with a link to the page we checked.
- Templates publish immediately after submission with no waiting period.[1]
- Framer's best practices ask for a clear audience, original layouts, consistent shared styles, clean mobile, tablet and desktop breakpoints, and no placeholder copy.[2]
- Only include original or properly licensed images, fonts and assets, and explain support and refund terms in the description.[2]
- Framer asks creators to test across browsers and devices and remove bugs and broken links before publishing.[1]
A 4-week launch timeline
Week 1 · four weeks out
- Pick an audience (e.g. SaaS startups, photographers).
- Design with shared styles and components.
- Fill with realistic content.
Week 2 · three weeks out
- Test on mobile, tablet and desktop.
- Build a style guide page.
- Take screenshots.
Week 3 · two weeks out
- Write the listing and pick categories carefully.
- Set up the remix link and pricing.
- Prepare a short video tour.
Week 4 · launch week
- Publish.
- Post the video tour.
- Ask a few buyers or friends to build a real site with it and share.
Launch-day checklist
- Share the preview link, not only the Marketplace page.
- Post the tour video in design communities.
- Add the template to LaunchRanked with the preview URL.
After launch: SEO steps
Launch boards reset; search pages don't. These steps keep people finding you after launch week.
- Make a page per template on your own site targeting "Framer template for {audience}".
- Write a short guide on customizing it.
- Keep templates updated when Framer adds features.
Common mistakes
- Publishing untested, since there's no review to catch bugs.
- Lorem ipsum content that hides how the template works.
- Generic templates with no clear audience.
Templates for this launch
- Launch thread for XA copy-paste launch thread for X: hook, problem, demo, how it works, proof, offer and ask, with a filled example and the 280-character rule.
- Directory listing descriptionWrite directory and launch-site listings once: a 60-character tagline, a 160-character short description and a long version, with a filled example.
- Landing page hero copyHero section copy for a product landing page: headline, subhead, call to action and proof line, with formulas, a filled example and what to avoid.
FAQ
Does Framer review templates?
No. Framer's help center says templates are published immediately after you submit, with no review or waiting period.
What cut does Framer take on template sales?
Framer says creators keep 100% of template sales, and free templates can earn affiliate income.
What do I need to submit?
Name, byline, description, images, categories, styles, features, a preview URL, a remix URL and payment settings.
How do I make a Framer template stand out?
Target a specific audience, fill it with realistic content and market the live preview.
Sources
Checked . Platforms change their rules; open the source before you rely on a number.
Related launch guides
- How to launch a Webflow templateLaunch a Webflow template: become an approved creator, meet the quality rubric, name it well, get through review and market it beyond the Marketplace.
- How to launch a Notion templateLaunch a Notion template: creator profile, Marketplace submission and fees, publishing with duplicate on, previews that sell, and channels.
- How to launch a Figma pluginFigma plugin launch guide: Community review, 128×128 icon and 1920×1080 cover, network access rules, paid plugins and where designers look.