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Submit to Xero App Store

Xero's marketplace of apps that connect to its accounting software, browsed by small businesses and their accountants. App partners must be listed here and meet Xero's technical and security standards, with premium tiers unlocking extra promotion.

Open the submit page

apps.xero.com · Checked

Xero App Store at a glance

Pricing
Free
No price details on their site when we checked.
Link type
Dofollow
Listing https://apps.xero.com/app/a2x support and setup links to support.a2xaccounting.com have rel="noopener" (no nofollow) (checked 2026-09-23)
Review
Manual review
Link back required
No
Account required
Yes
Domain Rating
Not available
Ahrefs had no Domain Rating for this site when we checked.
Tranco rank
Not ranked
No Tranco rank on record for this site.
Who browses it
Small businesses and accountants using Xero
Last checked

How to submit to Xero App Store

  1. Open the Xero App Store submission page

    This is the page makers use to add a product.

  2. Create an account

    Xero App Store asks you to sign up before you can submit.

  3. Have your assets ready

    Name, tagline, description, logo and screenshots. The checklist below covers what to prepare so you can fill the form in one go.

  4. Fill in the form carefully

    Pick the most specific category the form offers and write the description for the people who browse Xero App Store (Small businesses and accountants using Xero), not for search engines.

  5. Wait for review

    A person reviews submissions, so it can take a while. Once it’s live, check the link on your listing points to the right page.

Tips for Xero App Store

  • App partners must follow the Xero App Store terms and meet Xero's technical and security standards.
  • Premium partner status requires steady subscription growth to $10k MRR and at least 50 reviews averaging 4 stars.
  • Ask happy customers for reviews early; review count feeds into tier eligibility and extra visibility.

From Xero App Store’s own guidelines and pages, in our words.

What to prepare

The basics every directory asks for, plus what matters most for plugin and template marketplaces.

  • Product name and a one-line tagline (about 60 characters)
  • A short description (1–2 sentences) and a longer one (a short paragraph)
  • Square logo, at least 256×256 px, PNG or SVG
  • 2–3 screenshots at a consistent size
  • The exact page you want the link to point to
  • Pricing model (free, freemium or paid) and a contact email
  • A build that passes the platform’s own review rules (read them first)
  • Screenshots taken inside the host platform, showing your add-on in use
  • Support and documentation links, and a changelog if you have one
  • Pricing in the marketplace’s format, and its revenue share if it takes one

Is Xero App Store worth it?

Good for your SEO foundation

Xero App Store reviews listings by hand and the listing link we inspected was followed. That combination is what makes a directory link worth having for a new site.

  • No Tranco rank on record, so we can’t say how much traffic it gets.
  • A person reviews submissions, so expect a wait and a real quality bar.
  • Free to list, so the only cost is your time.

This verdict is worked out from the facts above with fixed rules (link type, review, price, Tranco rank), not paid for. The directory has no say in it.

Questions about Xero App Store

Is Xero App Store free?

Yes. Listing on Xero App Store is free. We checked on Sep 23, 2026.

Does Xero App Store give a dofollow link?

Yes. The listing link we inspected was a followed (dofollow) link. Evidence: Listing https://apps.xero.com/app/a2x support and setup links to support.a2xaccounting.com have rel="noopener" (no nofollow) (checked 2026-09-23).

How do I submit to Xero App Store?

Submit at https://developer.xero.com/documentation/xero-app-store/app-partner-guides/faqs/. You need an account first. A person reviews each submission before it goes live. Tip: App partners must follow the Xero App Store terms and meet Xero's technical and security standards.

Alternatives to Xero App Store

All plugin and template marketplaces

Also in these lists

Xero App Store appears on these niche lists, next to other places to submit the same kind of product.

SaaS integrations45Free directories347Dofollow directories251Free dofollow directories199Directories with human review322
All niche lists

Sources

The pages we opened on Sep 23, 2026 to write this page.