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Submit to Microsoft Store (Windows)

The built-in app store on Windows PCs, also browsable on the web, for desktop apps and games. Developers publish through Partner Center, and apps pass Store certification before being listed to Windows users.

Open the submit page

apps.microsoft.com · Checked

Microsoft Store (Windows) at a glance

Pricing
Free
No registration fee for individual or company developer accounts when signing up through the new onboarding flow
Link type
Unverified
Listing https://apps.microsoft.com/detail/9ncbcszsjrsb rendered with no readable anchors (content is inside web components), so the publisher link could not be checked — rendered via context.dev (checked 2026-09-23)
Review
Manual review
Link back required
No
Account required
Yes
Domain Rating
Not available
Microsoft Store (Windows) lives on apps.microsoft.com, a shared platform. Its DR would be the platform’s, not this directory’s, so we don’t show one.
Tranco rank
Not ranked
No Tranco rank on record for this site.
Who browses it
Windows PC users looking for apps and games
Last checked

How to submit to Microsoft Store (Windows)

  1. Open the Microsoft Store (Windows) submission page

    This is the page makers use to add a product.

  2. Create an account

    Microsoft Store (Windows) asks you to sign up before you can submit.

  3. Have your assets ready

    Name, tagline, description, logo and screenshots. The checklist below covers what to prepare so you can fill the form in one go.

  4. Fill in the form carefully

    Pick the most specific category the form offers and write the description for the people who browse Microsoft Store (Windows) (Windows PC users looking for apps and games), not for search engines.

  5. Wait for review

    A person reviews submissions, so it can take a while. Once it’s live, check the link on your listing points to the right page.

Tips for Microsoft Store (Windows)

  • Start from the Store marketing page to get the new onboarding flow with no registration fee; other entry points still show the legacy flow.
  • Have a government ID ready: account setup includes ID and selfie verification.
  • Read the Store policies and certification guidance before submitting to avoid common quality and policy failures.

From Microsoft Store (Windows)’s own guidelines and pages, in our words.

What to prepare

The basics every directory asks for, plus what matters most for plugin and template marketplaces.

  • Product name and a one-line tagline (about 60 characters)
  • A short description (1–2 sentences) and a longer one (a short paragraph)
  • Square logo, at least 256×256 px, PNG or SVG
  • 2–3 screenshots at a consistent size
  • The exact page you want the link to point to
  • Pricing model (free, freemium or paid) and a contact email
  • A build that passes the platform’s own review rules (read them first)
  • Screenshots taken inside the host platform, showing your add-on in use
  • Support and documentation links, and a changelog if you have one
  • Pricing in the marketplace’s format, and its revenue share if it takes one

Is Microsoft Store (Windows) worth it?

We couldn’t verify the link

We didn’t find a live listing we could inspect, so we don’t know whether Microsoft Store (Windows) links are followed. Judge it on audience and effort, and check your own listing’s link once it’s live.

  • No Tranco rank on record, so we can’t say how much traffic it gets.
  • A person reviews submissions, so expect a wait and a real quality bar.
  • Free to list, so the only cost is your time.

This verdict is worked out from the facts above with fixed rules (link type, review, price, Tranco rank), not paid for. The directory has no say in it.

Questions about Microsoft Store (Windows)

Is Microsoft Store (Windows) free?

Yes. Listing on Microsoft Store (Windows) is free. Pricing details: No registration fee for individual or company developer accounts when signing up through the new onboarding flow. We checked on Sep 23, 2026.

Does Microsoft Store (Windows) give a dofollow link?

We couldn’t verify this. We didn’t find a live listing to inspect when we checked on Sep 23, 2026, so treat the link type as unknown until you see your own listing.

How do I submit to Microsoft Store (Windows)?

Submit at https://learn.microsoft.com/en-us/windows/apps/publish/. You need an account first. A person reviews each submission before it goes live. Tip: Start from the Store marketing page to get the new onboarding flow with no registration fee; other entry points still show the legacy flow.

Alternatives to Microsoft Store (Windows)

All plugin and template marketplaces

Also in these lists

Microsoft Store (Windows) appears on these niche lists, next to other places to submit the same kind of product.

Desktop software14Mac apps15SaaS integrations45Free directories347Directories with human review322
All niche lists

Sources

The pages we opened on Sep 23, 2026 to write this page.