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What is Google Gemini?

Also called: Gemini app, Gemini Apps, Google Bard

Definition

Gemini is Google's family of AI models and the name of its AI assistant app. Gemini powers Google's AI features and can ground its answers in Google Search results, showing sources for users to check.

Gemini (Google), explained

The name covers two things. Gemini models are the LLMs Google builds and offers to developers. The Gemini app (formerly Bard) is Google's consumer assistant, a direct competitor to ChatGPT and Claude. Google's AI features in Search, AI Overviews and AI Mode, are separate products inside Google Search, even though they're built with Google's models.

Gemini's Help Center explains that the app sometimes shows sources and related content within and below its responses, and offers a "double-check" feature that uses Google Search to find content likely similar to, or different from, statements in a response. Google also notes that even when sources are shown, Gemini can still get things wrong.

The control site owners ask about is Google-Extended. Google's crawler documentation says it governs whether content Google crawls may be used to train future Gemini models and for grounding in Gemini Apps and some Vertex AI products. It doesn't affect Google Search, including AI Overviews and AI Mode. So blocking it keeps you out of Gemini training and Gemini's grounding, not out of Google's AI search features.

For visibility, think of the two separately. In Google Search, including AI features, normal SEO applies. In the Gemini app, answers that search the web draw on Google's index, and your Google-Extended choice decides whether your content can be used for that grounding.

When tracking AI visibility, test Gemini as its own surface. It can answer the same question differently from AI Overviews, and it's where many Android and Workspace users meet Google's assistant.

Why it matters for founders

Gemini reaches people through Android, Chrome and Workspace. Knowing that Google-Extended governs Gemini grounding, not Search, lets you choose your AI exposure without risking rankings.

Example

A publisher blocks Google-Extended. Its pages still rank and appear in AI Overviews, but it notices Gemini app answers citing its competitor's guides instead of its own.

Common mistakes

  • Confusing the Gemini app with AI Overviews and AI Mode.
  • Blocking Google-Extended expecting to leave AI Overviews.
  • Testing AI visibility only in Google Search and never in the Gemini app.

Sources

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