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Submit to Atlassian Marketplace

The app store for Jira, Confluence and other Atlassian products, where admins find add-ons for their instances. Listed apps get a page with pricing, reviews, hosting options and vendor details, and paid apps can be billed through Atlassian.

Open the submit page

marketplace.atlassian.com · Checked

Atlassian Marketplace at a glance

Pricing
Paid
Free listings allowed; for apps paid via Atlassian the partner receives 84% on Forge apps and 80% on Connect apps (from 1 Apr 2026; 83%/75% from 1 Oct 2026), and 100% of the first $1M lifetime Forge revenue from 1 Jan 2026
Link type
Dofollow
Listing https://marketplace.atlassian.com/apps/6820/scriptrunner-for-jira vendor links ('Book demo' to scriptrunnerhq.com, docs.adaptavist.com) have rel="noopener noreferrer" — rendered via context.dev (checked 2026-09-23)
Review
Manual review
Link back required
No
Account required
Yes
Domain Rating
Not available
Ahrefs had no Domain Rating for this site when we checked.
Tranco rank
Not ranked
No Tranco rank on record for this site.
Who browses it
Jira and Confluence admins and teams extending Atlassian tools
Last checked

How to submit to Atlassian Marketplace

  1. Open the Atlassian Marketplace submission page

    This is the page makers use to add a product.

  2. Create an account

    Atlassian Marketplace asks you to sign up before you can submit.

  3. Have your assets ready

    Name, tagline, description, logo and screenshots. The checklist below covers what to prepare so you can fill the form in one go.

  4. Fill in the form carefully

    Pick the most specific category the form offers and write the description for the people who browse Atlassian Marketplace (Jira and Confluence admins and teams extending Atlassian tools), not for search engines.

  5. Wait for review

    A person reviews submissions, so it can take a while. Once it’s live, check the link on your listing points to the right page.

Tips for Atlassian Marketplace

  • All new public apps need Atlassian's approval, which they say takes 10 to 15 business days depending on volume.
  • Finish the privacy and security tab and partner verification ticket beforehand; missing prerequisites delay the review.
  • Routine version updates don't need re-approval once the app is live, but new app types such as Government Cloud editions do.

From Atlassian Marketplace’s own guidelines and pages, in our words.

What to prepare

The basics every directory asks for, plus what matters most for plugin and template marketplaces.

  • Product name and a one-line tagline (about 60 characters)
  • A short description (1–2 sentences) and a longer one (a short paragraph)
  • Square logo, at least 256×256 px, PNG or SVG
  • 2–3 screenshots at a consistent size
  • The exact page you want the link to point to
  • Pricing model (free, freemium or paid) and a contact email
  • A build that passes the platform’s own review rules (read them first)
  • Screenshots taken inside the host platform, showing your add-on in use
  • Support and documentation links, and a changelog if you have one
  • Pricing in the marketplace’s format, and its revenue share if it takes one

Is Atlassian Marketplace worth it?

Good for your SEO foundation

Atlassian Marketplace reviews listings by hand and the listing link we inspected was followed. That combination is what makes a directory link worth having for a new site.

  • No Tranco rank on record, so we can’t say how much traffic it gets.
  • A person reviews submissions, so expect a wait and a real quality bar.
  • Listing costs money. Pay for the audience, not the link: Google’s spam policies treat buying links that pass ranking value as a link scheme.

This verdict is worked out from the facts above with fixed rules (link type, review, price, Tranco rank), not paid for. The directory has no say in it.

Questions about Atlassian Marketplace

Is Atlassian Marketplace free?

No. Atlassian Marketplace charges for listings. Pricing details: Free listings allowed; for apps paid via Atlassian the partner receives 84% on Forge apps and 80% on Connect apps (from 1 Apr 2026; 83%/75% from 1 Oct 2026), and 100% of the first $1M lifetime Forge revenue from 1 Jan 2026. We checked on Sep 23, 2026.

Does Atlassian Marketplace give a dofollow link?

Yes. The listing link we inspected was a followed (dofollow) link. Evidence: Listing https://marketplace.atlassian.com/apps/6820/scriptrunner-for-jira vendor links ('Book demo' to scriptrunnerhq.com, docs.adaptavist.com) have rel="noopener noreferrer" — rendered via context.dev (checked 2026-09-23).

How do I submit to Atlassian Marketplace?

Submit at https://developer.atlassian.com/platform/marketplace/app-approval-guidelines/. You need an account first. A person reviews each submission before it goes live. Tip: All new public apps need Atlassian's approval, which they say takes 10 to 15 business days depending on volume.

Alternatives to Atlassian Marketplace

All plugin and template marketplaces

Also in these lists

Atlassian Marketplace appears on these niche lists, next to other places to submit the same kind of product.

SaaS integrations45Dofollow directories251Directories with human review322
All niche lists

Sources

The pages we opened on Sep 23, 2026 to write this page.