- #software-deals
- #lifetime-deals
- #marketplace
- #smb
Submit to AppSumo
The best-known software deals marketplace, where SaaS companies launch discounted offers (often lifetime deals) to a large community of entrepreneurs, marketers and agencies. Buyers are small business owners hunting for tools at a discount. Accepted products get a product page, email campaigns to AppSumo's list, affiliate promotion and a stream of user reviews.
appsumo.com · Checked
AppSumo at a glance
- Pricing
- Paid
- No upfront cost; AppSumo takes a revenue share negotiated by category and expected performance (FAQ). About 10% of applicants are accepted.
- Link type
- Dofollow
- Listing https://appsumo.com/products/friday-code/ links to tryfriday.ai with rel="noopener" / "noopener noreferrer" and one link with no rel (checked 2026-09-23)
- Review
- Manual review
- Link back required
- No
- Account required
- Yes
- Domain Rating
- DR83
- Domain Rating by Ahrefs, checked Sep 24, 2026. A score of the whole site’s backlinks, not a Google metric.
- Tranco rank
- #39,798
- Research top-sites ranking. Lower is more popular.
- Who browses it
- Solopreneurs, SMB owners, marketers and agencies buying discounted software
- Last checked
How to submit to AppSumo
Open the AppSumo submission page
This is the page makers use to add a product.
Create an account
AppSumo asks you to sign up before you can submit.
Have your assets ready
Name, tagline, description, logo and screenshots. The checklist below covers what to prepare so you can fill the form in one go.
Fill in the form carefully
Pick the most specific category the form offers and write the description for the people who browse AppSumo (Solopreneurs, SMB owners, marketers and agencies buying discounted software), not for search engines.
Wait for review
A person reviews submissions, so it can take a while. Once it’s live, check the link on your listing points to the right page.
Tips for AppSumo
- Apply only with a working, launched product; they explicitly reject beta or coming-soon tools.
- Have a support plan in place, since deal buyers arrive in volume and leave public reviews.
- Revenue share is negotiated, so model the economics of a discounted deal before accepting terms.
- Products aimed at small businesses, marketers, creators and agencies fit their audience best.
From AppSumo’s own guidelines and pages, in our words.
What to prepare
The basics every directory asks for, plus what matters most for SaaS directories.
- Product name and a one-line tagline (about 60 characters)
- A short description (1–2 sentences) and a longer one (a short paragraph)
- Square logo, at least 256×256 px, PNG or SVG
- 2–3 screenshots at a consistent size
- The exact page you want the link to point to
- Pricing model (free, freemium or paid) and a contact email
- A link to your public pricing page and your trial or free-plan terms
- A list of integrations (the names only, one per line)
- Who the product is for: team size, role or industry
- A support or contact email that someone actually reads
Is AppSumo worth it?
Good for your SEO foundation
AppSumo reviews listings by hand and the listing link we inspected was followed. That combination is what makes a directory link worth having for a new site.
- Domain Rating by Ahrefs: 83 (very strong). That's the strength of links to the whole site, not a promise about what your listing passes on.
- Tranco rank #39,798: an established site, inside the top 100,000.
- A person reviews submissions, so expect a wait and a real quality bar.
- Listing costs money. Pay for the audience, not the link: Google’s spam policies treat buying links that pass ranking value as a link scheme.
This verdict is worked out from the facts above with fixed rules (link type, review, price, Domain Rating by Ahrefs, Tranco rank), not paid for. The directory has no say in it.
Questions about AppSumo
Is AppSumo free?
No. AppSumo charges for listings. Pricing details: No upfront cost; AppSumo takes a revenue share negotiated by category and expected performance (FAQ). About 10% of applicants are accepted. We checked on Sep 23, 2026.
Does AppSumo give a dofollow link?
Yes. The listing link we inspected was a followed (dofollow) link. Evidence: Listing https://appsumo.com/products/friday-code/ links to tryfriday.ai with rel="noopener" / "noopener noreferrer" and one link with no rel (checked 2026-09-23).
How do I submit to AppSumo?
Submit at https://sell.appsumo.com/. You need an account first. A person reviews each submission before it goes live. Tip: Apply only with a working, launched product; they explicitly reject beta or coming-soon tools.
Alternatives to AppSumo
All SaaS directoriesFree + paid options · DR 83 · Tranco #26,298
Free + paid options · DR 81 · Tranco #31,974
Free · DR 59 · Tranco #51,050
Free + paid options · DR 82 · Tranco #260,162
Free + paid options · DR 81 · Tranco #320,415
Paid · DR 66 · Tranco #359,136
Also in these lists
AppSumo appears on these niche lists, next to other places to submit the same kind of product.
All niche listsSources
The pages we opened on Sep 23, 2026 to write this page.