Compare · Growth and marketing tools
Umami vs Plausible
Umami and Plausible are both open-source, cookie-free alternatives to Google Analytics that you can self-host or use in the cloud. Umami is MIT-licensed; its v3 docs list pageviews and referrers, UTM tracking, custom events, journeys, session replays, heatmaps, funnels, retention, revenue and attribution, plus an MCP option. Plausible's Community Edition is AGPL; its cloud plans start at $9/mo and are built and hosted in the EU.
Umami Cloud offers a free account; we couldn't read its paid cloud prices on the day of writing.
Umami vs Plausible side by side
From each product’s own site or our research, at the time of writing (September 2026). Prices and terms change, so check before you decide.
| Feature | Umami | Plausible |
|---|---|---|
| License | MIT | AGPL (Community Edition) |
| Cloud price | Free account available; paid tiers not verified | From $9/mo; 30-day trial |
| Features | Replays, heatmaps, funnels, retention, revenue, attribution | Goals, funnels and revenue (Business), segments, GA import |
| Cookies | None | None |
| Hosting | Cloud or self-host | EU cloud or self-host |
Which should you pick?
Pick Umami if…
- You want a permissive MIT license.
- You want replays and heatmaps in a privacy-friendly tool.
- You want to start free in the cloud.
Pick Plausible if…
- You want EU hosting by default.
- You want the simplest possible dashboard.
- You want a company funded only by subscribers.
Where LaunchRanked fits
Disclosure: LaunchRanked is our product. Where we list it, we say so, and we place it under the use case it fits rather than at the top by default. Everything else here is from the vendors’ own sites or our research, and we say where they’re better.
This one is outside what we do: LaunchRanked doesn't make analytics software. We compared them because founders ask us, and we'd rather give a straight answer than a sales pitch.
Pair either with Google Search Console for search data; that's what our SEO work runs on.
Frequently asked questions
Is Umami free?
Self-hosting is free under the MIT license. Umami Cloud has a free account; check its site for paid tiers.
Which is easier to self-host?
Both publish install guides. Plausible's own page warns that self-hosting is a real commitment: you manage the server, updates and backups.
Does either use cookies?
Neither, per their own sites.
Sources we checked
Checked on their own sites on 23 September 2026. Prices and terms change, so check before you buy. Domain ratings are approximate third-party estimates.
- umami.is/docs
- Umami license (GitHub)
- plausible.io (pricing section)
- plausible.io/self-hosted-web-analytics
Umami Cloud's paid prices weren't readable on 2026-09-23.