Compare · Growth and marketing tools
Plausible vs Fathom
Both are cookie-free, privacy-friendly alternatives to Google Analytics. At the time of writing (September 2026), Plausible starts at $9/mo (Starter: 10k pageviews, 1 site, 3 years of data), with Growth at $14 (3 sites, 3 members) and Business at $19 (10 sites, funnels, ecommerce revenue, Stats API); 30-day free trial with no card; built and hosted in the EU; open source with a self-hosted Community Edition (AGPL). Fathom starts at $15/mo for 100,000 pageviews with 50 sites included, same features on every plan, 7-day trial (card required), and routes EU traffic through European-owned infrastructure.
Plausible is cheaper for tiny sites and can be self-hosted. Fathom is simpler to price once you have several sites or more traffic.
Plausible vs Fathom side by side
From each product’s own site or our research, at the time of writing (September 2026). Prices and terms change, so check before you decide.
| Feature | Plausible | Fathom |
|---|---|---|
| Entry price | $9/mo (10k pageviews, 1 site) | $15/mo (100k pageviews, 50 sites) |
| Features by plan | Tiered (funnels, revenue, API on Business) | Same features on every plan |
| Trial | 30 days, no card | 7 days, card required |
| Hosting | Built and hosted in the EU | EU traffic routed through European-owned infrastructure |
| Open source / self-host | Yes, Community Edition (AGPL) | No |
| Yearly discount | 2 months free | 2 months free |
Which should you pick?
Pick Plausible if…
- You have one small site.
- You want open source or self-hosting.
- You want funnels and ecommerce revenue (Business).
Pick Fathom if…
- You run many sites (50 included).
- You want every feature on the cheapest plan.
- You'll outgrow 10k pageviews soon.
Where LaunchRanked fits
Disclosure: LaunchRanked is our product. Where we list it, we say so, and we place it under the use case it fits rather than at the top by default. Everything else here is from the vendors’ own sites or our research, and we say where they’re better.
This one is outside what we do: LaunchRanked doesn't make analytics software. We compared them because founders ask us, and we'd rather give a straight answer than a sales pitch.
For search data specifically, Google Search Console is free and pairs well with either. Our Autopilot works from Search Console, not from site analytics.
Frequently asked questions
Which is cheaper?
For one small site, Plausible ($9/mo). At 100k pageviews or several sites, compare Plausible's matching tier with Fathom's $15/mo for 100k across 50 sites.
Can I self-host?
Plausible, yes: Community Edition is free and AGPL-licensed. Fathom is cloud only.
Do I need a cookie banner?
Both say they don't use cookies and are built so a banner isn't needed. Check with your own legal advice for your jurisdiction.
Sources we checked
Checked on their own sites on 23 September 2026. Prices and terms change, so check before you buy. Domain ratings are approximate third-party estimates.