Compare · AI visibility (GEO) trackers
Profound vs Otterly.AI
These sit at opposite ends of the market. At the time of writing (September 2026), Profound's paid offer is a custom Enterprise plan (up to 9 answer engines, AI Marketer agents, Agent Analytics, SSO and SOC 2), with a free 7-day trial. Otterly.AI is self-serve: $29, $189 or $489 a month for 15, 100 or 400 prompts, with daily tracking on 4 engines.
Most small teams should start with something like Otterly. Profound makes sense when AI visibility is a board-level metric with a budget to match.
Profound vs Otterly.AI side by side
From each product’s own site or our research, at the time of writing (September 2026). Prices and terms change, so check before you decide.
| Feature | Profound | Otterly.AI |
|---|---|---|
| Price | Free trial; Enterprise custom | $29 / $189 / $489 per month |
| Prompts | 50 on trial; tailored on Enterprise | 15 / 100 / 400; +100 for $99 |
| Engines | Up to 9 | 4 included, 3 add-ons |
| Prompt control | Preset on trial; editable on Enterprise | Your own prompts |
| Agents / actions | AI Marketer agents | GEO audits and recommendations |
| Security | SSO/SAML, SOC 2 | SSO on Enterprise |
Which should you pick?
Pick Profound if…
- You're an enterprise with a security review and a large budget.
- You want agents that act on AI visibility data.
Pick Otterly.AI if…
- You want to start today for $29.
- You want to choose your own prompts from day one.
- You're an agency needing unlimited workspaces (Standard).
Where LaunchRanked fits
Disclosure: LaunchRanked is our product. Where we list it, we say so, and we place it under the use case it fits rather than at the top by default. Everything else here is from the vendors’ own sites or our research, and we say where they’re better.
LaunchRanked Autopilot ($49/mo, early access) includes a small tracker: 25 prompts across ChatGPT, Perplexity, Gemini and Claude. It exists to show whether the content work (30 articles a month plus Search Console title rewrites) is moving AI mentions. It's not a replacement for a dedicated tracker's depth. For a founder-led company, Otterly or our bundled tracking is the realistic tier.
Frequently asked questions
Does Profound have a self-serve plan?
Its pricing page shows a free trial and Enterprise. Its FAQ mentions a self-serve Agency Growth plan; we didn't see its price.
Which engines does Otterly include?
ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, AI Mode and Gemini as add-ons.
Is enterprise GEO tracking worth it for a startup?
Rarely at first. Start with 10–25 prompts that match how buyers ask, and spend the rest on content that earns citations.
Sources we checked
Checked on their own sites on 23 September 2026. Prices and terms change, so check before you buy. Domain ratings are approximate third-party estimates.