Compare · AI visibility (GEO) trackers
Profound vs AthenaHQ
Both combine AI-visibility tracking with tools to act on it. At the time of writing (September 2026), Profound's paid plan is Enterprise (custom, up to 9 engines), with a free 7-day trial. AthenaHQ has a free tier with a $25 credit, a $295/mo Starter with 3,600 credits (1 credit = 1 AI response) across 11 models, and custom Enterprise.
The practical difference for most teams: Athena has a published self-serve price and the broader model list at that tier.
Profound vs AthenaHQ side by side
From each product’s own site or our research, at the time of writing (September 2026). Prices and terms change, so check before you decide.
| Feature | Profound | AthenaHQ |
|---|---|---|
| Price | Free trial; Enterprise custom | Free ($25 credit); Starter $295/mo; Enterprise custom |
| Unit | Prompts (50 on trial) | Credits; 3,600/mo on Starter |
| Engines | Up to 9 | 11 on Starter |
| Integrations | CDN and host analytics (Cloudflare, Vercel, Netlify, AWS…), GA | GA4, Search Console, Shopify, Webflow |
| Acting on it | AI Marketer agents | Content optimization agent; on-page and off-page actions |
| Security | SSO/SAML, SOC 2 | SAML/OIDC SSO on Enterprise; SOC II listed |
Which should you pick?
Pick Profound if…
- You need an enterprise contract, dedicated support and SOC 2.
- You want AI crawler analytics from your CDN.
Pick AthenaHQ if…
- You want self-serve pricing and 11 models.
- You want AI visibility joined with GA4 and Search Console.
- You want to start free.
Where LaunchRanked fits
Disclosure: LaunchRanked is our product. Where we list it, we say so, and we place it under the use case it fits rather than at the top by default. Everything else here is from the vendors’ own sites or our research, and we say where they’re better.
LaunchRanked Autopilot ($49/mo, early access) includes a small tracker: 25 prompts across ChatGPT, Perplexity, Gemini and Claude. It exists to show whether the content work (30 articles a month plus Search Console title rewrites) is moving AI mentions. It's not a replacement for a dedicated tracker's depth. Both are much bigger tracking tools than ours; pick one of them if tracking depth is the priority.
Frequently asked questions
How much is AthenaHQ?
At the time of writing (September 2026): free with a $25 credit, Starter $295/mo (3,600 credits), Enterprise custom. Annual billing is 17% off.
Does Profound publish a price?
Only the free trial. Enterprise is custom.
Which models does Athena Starter include?
ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral.
Sources we checked
Checked on their own sites on 23 September 2026. Prices and terms change, so check before you buy. Domain ratings are approximate third-party estimates.