GlossaryLaunching
What is Show HN?
Also called: Show Hacker News, Hacker News launch
Definition
Show HN is the section of Hacker News for sharing something you've made that other people can try, such as a product, tool, library or project. Posts start with "Show HN:" and follow specific rules.
Show HN, explained
Hacker News's Show HN guidelines describe it as being for something you've made that other people can play with. It should be something people can run on their computers or hold in their hands. Blog posts, sign-up pages, newsletters, lists and other reading material can't be tried out, so they don't qualify; submit those as regular posts instead.
The rules are strict in useful ways. The project should be something you personally worked on and can discuss. Users should be able to try it without barriers like sign-ups where possible. It doesn't need to be polished; early work is welcome. Landing pages and fundraisers are off-topic, and minor updates to an existing project usually don't qualify, though major overhauls can. The guidelines also say not to solicit upvotes or comments from others.
The audience is technical, curious and blunt. Good Show HN posts explain what the thing does in plain words, why you built it, how it works under the hood, and what's rough about it. The founder shows up in the comments and answers questions directly, including critical ones. Defensive or salesy replies go badly.
Practical tips: make the demo work without an account, or offer a clear test login. Make sure the site can handle a traffic spike. Post when you can spend the next several hours replying. Don't ask anyone to upvote or even to comment: HN's FAQ says it penalizes or bans submissions, accounts and sites that do.
Even a modest Show HN can bring thoughtful feedback, early users from a technical audience, and sometimes links from people who write about what they found.
Why it matters for founders
For developer tools and technical products, Show HN is one of the highest-quality launch audiences there is. Following its rules is what keeps a post from being flagged before anyone sees it.
Example
A founder posts "Show HN: An open-source tool that diffs database schemas across environments" with a live demo and no signup. They spend the afternoon answering questions about edge cases, and the repo gains its first contributors.
Common mistakes
- Posting a landing page or waitlist as a Show HN.
- Asking friends or communities to upvote the post.
- Getting defensive in the comments.
Sources
Checked
Related terms
- Launch platformA launch platform is a website where makers post new products for a community to discover, vote on and discuss, usually on a daily or weekly cycle with a leaderboard. Product Hunt is the best-known example.
- UpvoteAn upvote is a vote of support for a launch on a platform like Product Hunt. Upvotes largely decide where a launch sits on the leaderboard for its day or week.
- MakerA maker is a person who built the product being launched, such as a founder, developer or designer, and is listed as such on a launch platform. A hunter is whoever submits the launch, who may not be a maker.
- Launch dayLaunch day is the day a product or release goes live publicly on a launch platform or to an audience. It's mostly about being present: answering comments, fixing issues quickly and telling your own people.